Brandwatch, Inc.

Brandwatch

7.9 /10

What is Brandwatch?

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

Company Details

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Awards & Recognition

Brandwatch won the following awards in the Social Media Management - Enterprise category

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4 Top Rated Capabilities

3 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Brandwatch Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandwatch.

85 Likeliness to Recommend

2
Since last award

98 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandwatch?

4% Negative

7% Neutral

89% Positive

Pros

Saves Time
Acts with Integrity
Trustworthy
Client Friendly Policies

Cons

Under Delivered

Feature Ratings

Average 82

Social Response Management

Social Media Channel Integration Inbound

Social Asset Management

Campaign Execution

Social Media Channel Integration Outbound

Social Post Archival

Social Moderation and Workflow Management

Dashboards and Visualization

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 82

Ease of Implementation

Availability and Quality of Training

Quality of Features

Business Value Created

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Vendor Support

Also Featured in...

Social Media Monitoring

Score 7.9

View Brandwatch in this category (opens in a new tab)

Content Marketing

Score 7.9

View Brandwatch in this category (opens in a new tab)

Brandwatch Reviews

Luke H.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Good features - sometimes a bit clunky

Likeliness to Recommend

8 /10

What differentiates Brandwatch from other similar products?

Good customer service

What is your favorite aspect of this product?

Scheduling

What do you dislike most about this product?

Sometimes crashes

What recommendations would you give to someone considering this product?

Try it! It will help for sure

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Sales Marketing
Industry: Transportation
Involvement: Initial Implementation

Validated Review

Anonymous Reviewer

Submitted Nov 2021

Easy to use offering a broad range of social uses

Likeliness to Recommend

8 /10

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Cons

Vendor's Interest First
Under Delivered

Arseniy R.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

Great feature set, supportive staff, ease of use

Likeliness to Recommend

8 /10

What differentiates Brandwatch from other similar products?

We have a great package of features for a very reasonable price.

What is your favorite aspect of this product?

Extremely fast and helpful support team, great onboarding and training opportunities for the end users.

What do you dislike most about this product?

I find the 'Measure' module visualisations a little less flexible than I'd love them to be, but I am a very picky user in this department.

What recommendations would you give to someone considering this product?

Consider the right feature set for your use case.

Pros

Efficient Service
Effective Service
Caring
Saves Time

Brandwatch

What is Brandwatch?

Company Details

Need Assistance?

Awards & Recognition

Brandwatch Ratings

85 Likeliness to Recommend

2 Since last award

98 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Brandwatch?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Social Media Monitoring

Content Marketing

Brandwatch Reviews

Luke H.

Good features - sometimes a bit clunky

Likeliness to Recommend

Pros

Easy to use offering a broad range of social uses

Likeliness to Recommend

Pros

Cons

Arseniy R.

Great feature set, supportive staff, ease of use

Likeliness to Recommend

Pros

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2
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Feature Ratings

Social Response Management

Social Media Channel Integration Inbound

Social Asset Management

Campaign Execution

Social Media Channel Integration Outbound

Social Post Archival

Social Moderation and Workflow Management

Dashboards and Visualization

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Ease of Implementation

Availability and Quality of Training

Quality of Features

Business Value Created

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Vendor Support