What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceBrandwatch Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Brandwatch.
84 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Respectful
- Trustworthy
- Acts with Integrity
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Audio Management
Content Storage
Editorial Calendar
Web Experience Management Integration
Multi-Channel Distribution
Content Campaign Management
Editorial Workflow
DAM (Digital asset management) Integration
Advanced Video Management
Personalization/Audience Targeting
Content Curation / Library Controls
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Vendor Support
Usability and Intuitiveness
Breadth of Features
Quality of Features
Ease of IT Administration
Business Value Created
Ease of Data Integration
Product Strategy and Rate of Improvement
Also Featured in...
Brandwatch Reviews
Brenda K.
- Role: C-Level
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted May 2024
Cutting edge software
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Ease of use and continues innovation.
What is your favorite aspect of this product?
Integration with Salesforce and other commonly used software platforms.
What do you dislike most about this product?
The product is expensive and Brandwatch needs to become more transparent. The sales person sold our team features we did not need and we we asked our account manager for help she was not willing to work with us. Make sure you know what you are buying. I'd ask for a 14-day free trial next time.
What recommendations would you give to someone considering this product?
Ask for a list of features and then make sure you get a demo of those features. Make sure you know what you are buying. Think through the # of seats you need.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Vendor's Interest First
- Under Delivered
- Less Friendly Negotiation
Alex D. J.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jan 2024
Brandwatch is an excellent tool social listening
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Dashboards easy to manager, múltiple channels, possibility of admin múltiple admins
What is your favorite aspect of this product?
Possibility of personalize each topic and channel
What do you dislike most about this product?
Not possible to analize micro Geo Tagged content
What recommendations would you give to someone considering this product?
Integration with Falcon
Pros
- Performance Enhancing
- Trustworthy
- Efficient Service
- Effective Service
Prashant B.
- Role: Information Technology
- Industry: Communications
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Go to product for your goals.
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Brandwatch is helping in data visualization and in presenting complex analytics in a user-friendly and visually appealing manner. It is different from other similar products as brandwatch offers real-time monitoring, allowing businesses to stay on top of emerging trends, customer sentiments, and potential crises.
What is your favorite aspect of this product?
The platform's user interface is intuitive, making it accessible for both social media experts and those new to analytics. All together is easy to integrate.
What do you dislike most about this product?
For those considering Brandwatch, I would recommend that if you own very small business then see other options but if you can afford it then surely go for it as it good product.
What recommendations would you give to someone considering this product?
As of now loving it. While the interface is user-friendly, mastering all the features may take some time. I Would say, it;s value for money and gives you needed fetures for brand to grow and reach their target audience with ease.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features
