Sprout Social

Sprout Social Professional

Composite Score

7.7 /10

CX Score

7.7 /10

26 Reviews

Claim Software

What is Sprout Social Professional?

Sprout Social Professional all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization. People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.

Company Details

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Sprout Social Professional Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social Professional.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+79 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social Professional?

0% Negative

9% Neutral

91% Positive

Pros

Enables Productivity
Reliable
Respectful
Performance Enhancing

Feature Ratings

Average 82

Dashboards and Reporting

Social Media Channel Integration Inbound

Visual Analytics

Publishing

Collaboration

Audience Segmentation

Competitor Tracking

Influencer Identification

Sentiment Analysis

Vendor Capability Ratings

Average 79

Breadth of Features

Ease of Implementation

Business Value Created

Quality of Features

Availability and Quality of Training

Ease of IT Administration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Ease of Data Integration

Also Featured in...

Social Media Management - Midmarket

Score 8.7

View Sprout Social Professional in this category (opens in a new tab)

Sprout Social Professional Reviews

Serge S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Managing and monitoring online networks

Likeliness to Recommend

10 /10

What differentiates Sprout Social Professional from other similar products?

The ability to centrally manage all of our social media account information has saved us a lot of time.

What is your favorite aspect of this product?

The ability to schedule, manage and create content on all our social networks is what we value most as an organization about the SproutSocial platform. The ability to set up a calendar to play content is a really useful tool; the reality is that there are times when we just don't have time to come up with new ideas and this tool makes our lives a lot easier.

What do you dislike most about this product?

There aren't many things we don't like about the platform, but one thing we absolutely hate is how frustrating it is when we can't make changes to our failed posts. Every time this happens, we have to start over and redo everything, which is a huge pain.

What recommendations would you give to someone considering this product?

As far as social media management tools go, Sprout Social is at the top of the list. You can automate processes, schedule posts in advance, monitor mentions and evaluate performance, among many other important features. Its simple, easy-to-use design makes it ideal for marketing teams of any size.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Susie L.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

Sprout is an easy to use essential for social

Likeliness to Recommend

10 /10

What differentiates Sprout Social Professional from other similar products?

Sprout is the most easy to use and efficient product on the market for Social Media Managers.

What is your favorite aspect of this product?

My favorite aspect is the "Listening" tool that I use for monitoring.

What do you dislike most about this product?

There is nothing I dislike about the product.

What recommendations would you give to someone considering this product?

I would recommend completing all of the training articles available on their website.

Pros

Performance Enhancing
Enables Productivity
Saves Time
Security Protects

Cons

Less Generous

Jonathan A.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Easy to use and does not disappoint!

Likeliness to Recommend

10 /10

What differentiates Sprout Social Professional from other similar products?

The breadth of capabilities Sprout provides is much better than its competitors, I have used other vendors such as Hootsuite and I am much more happy with Sprout

What is your favorite aspect of this product?

Breadth of capabilities and user experience

What do you dislike most about this product?

None, I have not met anything that I disliked

What recommendations would you give to someone considering this product?

The transition is always bumpy but once your team is fully integrated the ease of use cannot be beat

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Sprout Social Professional

What is Sprout Social Professional?

Company Details

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Awards & Recognition

Sprout Social Professional Ratings

90 Likeliness to Recommend

1 Since last award

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+79 Net Emotional Footprint

How much do users love Sprout Social Professional?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Visual Analytics Interactive graphical exploratory data analysis through immersive interfaces.

Publishing Automatically schedule social media and blog posts in the future.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Competitor Tracking Easily view what your competitors are posting on their social media.

Influencer Identification The ability to identify social media influencers that are talking about your brand.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Social Media Management - Midmarket

Sprout Social Professional Reviews

Serge S.

Managing and monitoring online networks

Likeliness to Recommend

Pros

Susie L.

Sprout is an easy to use essential for social

Likeliness to Recommend

Pros

Cons

Jonathan A.

Easy to use and does not disappoint!

Likeliness to Recommend

Pros

Most Popular Sprout Social Professional Comparisons

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Hootsuite Social Media Management SMB

1
Since last award

Feature Ratings

Dashboards and Reporting

Social Media Channel Integration Inbound

Visual Analytics

Publishing

Collaboration

Audience Segmentation

Competitor Tracking

Influencer Identification

Sentiment Analysis

Vendor Capability Ratings

Breadth of Features

Ease of Implementation

Business Value Created

Quality of Features

Availability and Quality of Training

Ease of IT Administration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Ease of Data Integration