What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

85

Auto-Responders

85

Sales Intelligence & Conversion Rates

84

Text Messaging

83

Contact Database

83

Email Templates

83

SPAM Compliance

83

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Product Strategy and Rate of Improvement

84

Quality of Features

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

84

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Shubham S.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Super Efficient Marketing Automation Platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is an excellent omni-channel marketing automation tool that has truly elevated our engagement game and has improved our conversions significantly. Can be easily integrated with CRM platforms which makes it super effective. Overall a great experience so far.

What is your favorite aspect of this product?

I like how seamlessly it can be integrated with other CRM platforms ensuring a strong alignment between marketing and sales enabling a smooth flow of data between these two crucial business functions. It has an excellent capability to drive personalized data-driven marketing campaigns that helps with better nurturing of leads and enhancing overall conversions. Overall a great platform and a true game changer.

What do you dislike most about this product?

Customer support needs improvement, specifically resolving technical issues. Support teams should be fast in terms of responsiveness. This can make the overall client experience better

What recommendations would you give to someone considering this product?

HubSpot is truly an excellent marketing automation platform, Must consider if you are looking to enhance your customer engagement and nurturing game. It will significantly help in improving your conversions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Unique Features

Khushi G.

  • Role: Operations
  • Industry: Apparel
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Powerful marketing tool

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out with its user-friendly interface and all-in-one platform. It also offers seamless CRM integration, which enhances its overall effectiveness.

What is your favorite aspect of this product?

My favorite aspect is the intuitive, easy-to-use interface that streamlines marketing workflows. The robust automation tools also make managing campaigns effortless.

What do you dislike most about this product?

The pricing can be quite high, especially for small businesses. Additionally, some advanced features are only available in higher-tier plans.

What recommendations would you give to someone considering this product?

I recommend starting with the free version to explore its core features. Be prepared for potential upselling to higher-tier plans as your needs grow.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Marina T.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Covers all marketing-related needs.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is a platform that focuses on multiple areas of marketing in one place, unlike others that have features that only focus on a specific marketing objective, so it can be said that marketing monitoring can be carried out efficiently in multiple areas within a single platform. You can also track the journey of our clients, detecting when something works effectively and when it falls, determining the consequences and being able to carry out a better campaign by executing more attractive ideas for our clients. The automation of our emails and social media posts are more effective with this platform, there are no delays or inconveniences.

What is your favorite aspect of this product?

Ease of use, this platform does not require much experience to understand how to use it since it has a highly intuitive interface. It has a solid structure for managing emails, so marketing through this platform will be the least of your problems. The report view is super detailed, so you can have better performance by being able to easily analyze what really works when you deploy a marketing campaign. The management of different social networks and accounts in the same panel is incredible, there is no information scattered to manage, everything is simply in order and it is also extremely flexible with customization in that aspect.

What do you dislike most about this product?

I have a bad experience with the technical support team of this platform, it is incredible that despite the fact that I have the Marketing Hub Pro plan where they clearly show that there is priority with support and this is not fully fulfilled, resulting in long response times of up to more than 72 hours, it is understandable that this happens when you work with this platform for free but it does not make sense when it comes to a subscription plan. Also, mostly when I receive customer service the workers seem to have no ideas about this platform, only the basics, it is difficult to be able to get specific answers from the support team.

What recommendations would you give to someone considering this product?

This platform is all-in-one, anything you have to do with marketing is here, plus it has competitive prices. The only disadvantage is technical support, so you may have a delay in getting solutions to the problems you may encounter.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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