Buffer Inc

Buffer

Composite Score

8.8 /10

CX Score

8.9 /10

144 Reviews Write a Review

Claim Software

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

Filter By

2024 Data Quadrant Gold Medalist

Latest Award, 2024

6 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Contract Negotiation
Conflict Resolution

2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative

5% Neutral

93% Positive

Pros

Efficient Service
Reliable
Saves Time
Respectful

Feature Ratings

Average 84

Campaign Execution

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Post Archival

Dashboards and Visualization

Social Asset Management

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Business Value Created

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features

Buffer Reviews

Taylor C.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2024

Buffer provides easy reliable social tools

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Buffer offers a variety of social tools at a price that is lower than most competitors. The service is good.

What is your favorite aspect of this product?

Easy to use and reliable

What do you dislike most about this product?

There's not as many customizable options as I would like.

What recommendations would you give to someone considering this product?

Yes I have recommended Buffer to colleagues.

Pros

Helps Innovate
Reliable
Caring
Saves Time

Gemma J.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Perfect for the Minimalist Marketer

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

Unlike some overly complex tools, Buffer strips it back to basics, focusing purely on scheduling and analytics without overwhelming you with features you might not need.

What is your favorite aspect of this product?

I’ve set up posts for weeks ahead during busy campaign periods, and it’s been a lifesaver.

What do you dislike most about this product?

if you’re looking for deeper data, like engagement trends over time, you’ll need another tool to fill the gaps.

What recommendations would you give to someone considering this product?

if you’re managing a lean social media team or handling clients with straightforward needs. Then, integrate a robust analytics tool if you need deeper data.

Pros

Client Friendly Policies
Acts with Integrity
Helps Innovate
Continually Improving Product

Olivia K.

Role: Operations
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2024

Buffer for Social Media Analytics and Scheduling

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

Its intuitive and simple interface make it user-friendly in the market. It offers advanced features in affordable price.

What is your favorite aspect of this product?

I love its simply designed, and clean user interface to analyze my content across multichannel. Its analytical tools are clear and easy to navigate and help me in fining my policies. Moreover, its customer support is also providing great services. It is all in one social media management tool that prov

What do you dislike most about this product?

Buffer doesn’t provide wide listening features due to which unable me to engage in social media monitoring. It also does not offer editing tools for videos and images, for which I have to add up external sources, which takes a longer time.

What recommendations would you give to someone considering this product?

If you are looking for simple but advanced solution to deal multiple account at once, then go for it.

Pros

Helps Innovate
Inspires Innovation
Saves Time
Fair

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Buffer Ratings

87 Likeliness to Recommend

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Buffer?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Buffer Reviews

Taylor C.

Buffer provides easy reliable social tools

Likeliness to Recommend

Pros

Gemma J.

Perfect for the Minimalist Marketer

Likeliness to Recommend

Pros

Olivia K.

Buffer for Social Media Analytics and Scheduling

Likeliness to Recommend

Pros

Most Popular Buffer Comparisons

Hootsuite Social Media Management Enterprise

HubSpot Marketing Hub (Social)

Meltwater

Sprout Social Enterprise

Sprinklr Social

Agorapulse

1
Since last award

Feature Ratings

Campaign Execution

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Social Moderation and Workflow Management

Social Post Archival

Dashboards and Visualization

Social Asset Management

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Business Value Created

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features