Search Engine Optimization (SEO) Software

Search Engine Optimization

What is Search Engine Optimization Software?

SEO tools measure key indicators around websites that can drive more traffic through the sites. This includes KPIs on website speed, usability, and identifying and organizing keywords in search engine results to improve rankings. SEO tools are a critical asset for marketing leaders to ensure visibility and relevance of their online and digital presence.

Common Features

  • Keyword Research
  • Competition Analysis
  • Auditing
  • Rank Tracking
  • Backlink Tools
  • Analytics and Reporting
  • Local SEO
  • On-Page Tracker/Optimization
  • Alerts
  • Content Optimization

Top Search Engine Optimization (SEO) Software

2024 Data Quadrant Awards

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At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 17
Next Award: Jul 2025

Top Search Engine Optimization Software 2024

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Composite Score
8.8 /10
CX Score
9.0 /10

Conductor is a Website Optimization & Intelligence platform that enables organizations to deliver digital experiences that get found organically in search and drive value. The Conductor Intelligence product helps boost organic search visibility and create content that converts with market-leading keyword and competitor insights, AI-powered recommendations and workflows, and the most advanced website performance reporting.

Scorecard
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Pros

  • Effective Service
  • Fair
  • Caring
  • Friendly Negotiation
Badge Winner
Badge Winner
Surfer SEO

Surfer SEO

Composite Score
8.8 /10
CX Score
8.9 /10

Surfer uses a data-driven model, which is a viable choice for busy SEOs, marketers, and content creators. Data-driven SEO is about making decisions based on datasets instead of so-called industry standards. Surfer offers you a content optimization workflow that boosts organic traffic, improves your rank in search results, and helps grow your business.

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Pros

  • Security Protects
  • Trustworthy
  • Respectful
  • Reliable
Screaming Frog

SEO Spider

Composite Score
8.8 /10
CX Score
9.1 /10

The Screaming Frog SEO Spider is a small desktop program which spiders websites'​ links, images, CSS, script and apps. It also fetches key onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice & dice the data how you see fit by exporting/ importing into Excel. You can view, analyse and filter the information as it's gathered and updated continuously in the program's user interface.

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Pros

  • Reliable
  • Performance Enhancing
  • Fair
  • Enables Productivity
Badge Winner
Badge Winner
Semrush

Semrush

Composite Score
8.8 /10
CX Score
8.8 /10

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

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Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Reliable
Badge Winner
Badge Winner
Ahrefs Pte. Ltd

Ahrefs

Composite Score
8.6 /10
CX Score
8.6 /10

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

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Pros

  • Enables Productivity
  • Reliable
  • Efficient Service
  • Fair
Badge Winner
Badge Winner
SE Ranking

SE Ranking

Composite Score
8.5 /10
CX Score
8.9 /10

SE Ranking is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work. The software is a reliable assistant for any marketing / seo expert from the keyword selection and analysis stage to tracking the selected keywords in major search engines, including local and mobile SERPs checking. Track your competitors rankings and generate subtly adjusted reports, use the white label facilities and share custom access links. SE Ranking application allows SMM analytics and auto posting.

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Pros

  • Efficient Service
  • Enables Productivity
  • Caring
  • Saves Time
Badge Winner
Badge Winner
Composite Score
8.4 /10
CX Score
8.5 /10

Serpstat is the go-to platform to speed up search marketing goals achievement. Customers use Serpstat to reduce the time on common search marketing tasks, repetitive, manual work, and get more clients from search.

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Pros

  • Respectful
  • Trustworthy
  • Efficient Service
  • Saves Time
Composite Score
8.4 /10
CX Score
8.4 /10

Moz Pro is an all-in-one Website SEO that's got it all: keyword research, link building, site audits, and page optimization insights, in one. Moz Pro is the SEO growth platform designed for marketers who want to generate leads and increase conversions through actionable insights.

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Pros

  • Respectful
  • Trustworthy
  • Efficient Service
  • Acts with Integrity
Composite Score
8.3 /10
CX Score
8.4 /10

Conductor (formerly ContentKing) is a Website Optimization & Intelligence platform that enables organizations to deliver digital experiences that get found organically in search and drive value. The Conductor Website Monitoring product helps maximize your website’s potential and mitigate risk, at any scale, with best-in-class, 24/7 monitoring technology that surfaces critical opportunities in real-time and detects changes before your revenue and reputation takes a hit.

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Pros

  • Saves Time
  • Efficient Service
  • Respectful
  • Effective Service
Siteimprove

Siteimprove

Composite Score
8.2 /10
CX Score
8.3 /10

Meet Siteimprove is a performance platform designed to give every member of your team what they need to optimize reach, reputation, revenue, and returns — all from one place. Siteimprove is a SaaS solution that helps organizations achieve their digital potential by empowering teams with actionable insights to deliver a superior website experience and drive growth.

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Pros

  • Performance Enhancing
  • Respectful
  • Continually Improving Product
  • Acts with Integrity
Badge Winner
Badge Winner