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WooCommerce Logo Award Winner Product Badge
WooCommerce

WooCommerce

Composite Score
8.7 /10
CX Score
8.8 /10
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Category
WooCommerce
8.7 /10

What is WooCommerce?

WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.

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Awards & Recognition

WooCommerce won the following awards in the B2C eCommerce category

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WooCommerce Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on WooCommerce.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

94 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love WooCommerce?

3% Negative
9% Neutral
88% Positive

Pros

  • Reliable
  • Fair
  • Helps Innovate
  • Inspires Innovation

Feature Ratings

Average 83

Catalog Management

86

Payment Processing

86

Order Management

85

Order Portal

84

Content Management

82

Content Localization

82

Reporting and Analytics

81

Integrated Search

80

Microsite Management

79

Retargeting Capabilities

78

Predictive Recommendations

78

Vendor Capability Ratings

Average 83

Business Value Created

85

Usability and Intuitiveness

84

Ease of Implementation

84

Breadth of Features

84

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Availability and Quality of Training

82

Product Strategy and Rate of Improvement

81

Ease of IT Administration

81

Vendor Support

77

WooCommerce Reviews

Jen M.

  • Role: Information Technology
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Free & widely known, but with tons of added costs

Likeliness to Recommend

10 /10

What differentiates WooCommerce from other similar products?

WooCommerce is widely known and probably the most popular e-commerce plugin available on WordPress. It's free to use right out of the gate while many others charge a license fee just to even download the plugin. The initial price tag is what draws most in, as well as the simple setup, etc. While it may be best for those with limited products, digital downloads, and are using something like PayPal to process payments, it's great. However, when it comes to customization, conditions for shopping, etc, wanting to use your own payment processor, etc, the costs really start to add up.

What is your favorite aspect of this product?

That is incredibly easy to set up, especially for those who may be arent as tech-savvy. I've set up WooCommerce for so many business owners who couldn't tell you the first thing about the backend of their website, however, they never had any issues processing orders via WooCommerce. Managing it once it has been set up is fairly straightforward and easy to navigate. The tabs and menu options are pretty self-explanatory and very intuitive.

What do you dislike most about this product?

I understand why WooCommerce is such a stripped-down version of what it could be and has the potential for. Not every single business is the same, nor do they have the need for the same features. In that sense, it is great that the WooCommerce plugin is not some behemoth. However, every single added option has an additional license cost and an individual plugin. There is no way to bundle a few options for any type of discount, and there is no lifetime option either, all licenses are valid for 1 year only.

What recommendations would you give to someone considering this product?

I would say think about what you envision your business to look like a few years down the line. Really think about the need to scale, if and when your business starts to flourish. While it may not be easy to think about all the features you will one day need, even thinking about a few of them can help to estimate what the long-term cost of something like WooCommerce would be. Does your preferred payment platform integrate with WooCommerce? Do they require their own setup fees, licenses, and plugins? These questions may seem irrelevant but I have seen many businesses drop close to $1000 just trying to get the e-commerce section set up.

Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Performance Enhancing

Cannon C.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Capable But Disappointing

Likeliness to Recommend

6 /10

What do you dislike most about this product?

Unable to customize product pages in the way we want. Also issues implementing pixels.

What recommendations would you give to someone considering this product?

There are other platforms that are cheaper and provide more functionality

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Inspires Innovation

Samrat A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Easy and best CMS for a ecommmerce site

Likeliness to Recommend

9 /10

What differentiates WooCommerce from other similar products?

It's easy to use and there are thousands of plugins and themes for Woocommerce

What is your favorite aspect of this product?

It's easy to use. And highly customizable

What do you dislike most about this product?

There is nothing I dislike about this product but would love to see those plugin for a cheaper price which are too expensive

What recommendations would you give to someone considering this product?

If anyone is thinking of using Woocommerce then they should go for it

Pros

  • Enables Productivity
  • Trustworthy
  • Efficient Service
  • Effective Service

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