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WooCommerce Logo Award Winner Product Badge
WooCommerce

WooCommerce

Composite Score
8.7 /10
CX Score
8.8 /10
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Category
WooCommerce
8.7 /10

What is WooCommerce?

WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.

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Awards & Recognition

WooCommerce won the following awards in the B2C eCommerce category

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WooCommerce Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on WooCommerce.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

94 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love WooCommerce?

3% Negative
9% Neutral
88% Positive

Pros

  • Reliable
  • Fair
  • Helps Innovate
  • Inspires Innovation

Feature Ratings

Average 83

Catalog Management

86

Payment Processing

86

Order Management

85

Order Portal

84

Content Management

82

Content Localization

82

Reporting and Analytics

81

Integrated Search

80

Microsite Management

79

Retargeting Capabilities

78

Predictive Recommendations

78

Vendor Capability Ratings

Average 83

Business Value Created

85

Usability and Intuitiveness

84

Ease of Implementation

84

Breadth of Features

84

Ease of Customization

84

Ease of Data Integration

83

Quality of Features

83

Availability and Quality of Training

82

Product Strategy and Rate of Improvement

81

Ease of IT Administration

81

Vendor Support

77

WooCommerce Reviews

Kelvin T.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

I recommend it is excellent

Likeliness to Recommend

8 /10

What differentiates WooCommerce from other similar products?

it differs in its good price and how easy it is to use the program.

What is your favorite aspect of this product?

When it comes to developing an e-commerce site, WooCommerce is one of the most popular and powerful platforms. WordPress makes it simple to build an e-commerce website. Using this plug-in is usually my first choice since it doesn't cost anything to utilize it. To use this plugin, all you need to do is plug it in and start using the system; no special expertise is necessary.

What do you dislike most about this product?

We were only able to use the system's basic functions to build an online shop. These plugins, on the other hand, lack a number of complex capabilities. When all of those functionalities are needed, an additional plugin is necessary. Only one aspect of woo-commerce bothers me. But altogether, I had a great time.

What recommendations would you give to someone considering this product?

Due to the fact that it is completely free to use, this is my preferred platform. There is no need to pay for maintenance or have any technical skills to manage our online shop if you are considering setting up a new one with Woocommerce. In addition, this system has built-in search engine optimization, which helps us create organic sales.

Pros

  • Unique Features
  • Efficient Service
  • Effective Service
  • Saves Time

Trevor A.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2022

Not as flexible as others, but so easy to use

Likeliness to Recommend

7 /10

What differentiates WooCommerce from other similar products?

WooCommerce is truly capable out of the box. it's not as sexy as Shopify, but what it lacks in customization and scalable features, it makes up for in being absolutely simple to use. It's truly set up to be a 'set it and forget it' solution that handles the business, without requiring more time than you have available.

What is your favorite aspect of this product?

WooCommerce makes Ecommerce available to the non-tech crowd. While it's not as comprehensive as Shopify, it's truly simple and does the job for folks that don't actually want to manage an online storefront. This makes it perfect for musicians, comedians, influencers...whoever has to do their actual business outside of the website and just wants the store to handle merchandise and purchases. Due to it's limited nature, it's so much easier to only dedicate part-time effort to keep it functioning as you need it to.

What do you dislike most about this product?

I found myself frustrated with the inability to customize the product and website as deeply as I wanted to. I had trouble integrating new apps, features, and integrations that felt near-fluent when using Shopify. But along with this, I found that I 'broke' things far less often. The restrictions here are almost like guiderails to protect individual contributors and sole proprietors from doing things they shouldn't do (unless they happen to be an engineer or code expert...in which case they wouldn't be using WooCommerce anyway).

What recommendations would you give to someone considering this product?

Write down a list of everything you want to be able to do before signing up. The apps and customizability of WooCommerce leaves something to be desired when compared to Shopify, but at the same time, the inability to break your own store and the locked-down nature of some of the code makes WooCommerce a smart choice for non-tech folks. So rather than getting lost in an app store and a sea of 'maybe I'd like to try XYZ function' in Shopify, just jot down your 'must have' functions. If WooCommerce has those baked in, and you don't want to manage a codebase or plug-ins that could break your store, you're in luck! Sign up now.

Pros

  • Reliable
  • Efficient Service
  • Respectful
  • Includes Product Enhancements

Cons

  • Less Performance Enhancing
  • Less Productive
  • Commodity Features

Hammad B.

  • Role: Consultant
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2022

Fulfill all E-Commerce needs

Likeliness to Recommend

10 /10

What differentiates WooCommerce from other similar products?

Seamless WordPress Integration.

What is your favorite aspect of this product?

The catalog management.

What do you dislike most about this product?

I never find anything which I don't like about WooCommerce. Since it offers everything which we were looking for.

What recommendations would you give to someone considering this product?

You should know the business needs before selecting any solution.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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