WebEngage, Inc.

WebEngage

Composite Score

7.2 /10

CX Score

7.6 /10

8 Reviews Write a Review

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What is WebEngage?

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Company Details

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WebEngage Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

100

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 94%
Negotiation and Contract:: 89%
Conflict Resolution:: 89%
Strategy & Innovation:: 100%
Service Experience:: 86%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love WebEngage?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Feature Ratings

Average 79

Scheduled Messaging

Text Messaging

Mobile Payments

Opt-in

Mobile Marketing Management

Application Integration

Communication Archive

Marketing Analytics

Surveys Feedback

Loyalty Promotions Management

Social Media Marketing Management

Vendor Capability Ratings

Average 78

Breadth of Features

Usability and Intuitiveness

Ease of Implementation

Business Value Created

Product Strategy and Rate of Improvement

Ease of IT Administration

Quality of Features

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Vendor Support

WebEngage Reviews

Saurav S.

Role: Sales Marketing
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Sep 2024

Amazing Multi-Channel Marketing Platform

Likeliness to Recommend

10 /10

What differentiates WebEngage from other similar products?

The best part any startup who wants best tool at almost 30% to 40% price then Webengage is your go to tool. It offers everything what similar products offer but at very less cost. The other part is that it comes with it's own email and sms vendor at 0 set up cost, you just pay when you use them.

What is your favorite aspect of this product?

My favorite is part is creating the event based automation. You just need to drag and drop correct boxes at the right place. The user interface is very smooth to work on. You can first test your automation on UAT and then go live on production.

What do you dislike most about this product?

There has to be more vendor options to choose among marketing channels as sometimes we already have subscriptions of vendors which may not be listed on your platform.

What recommendations would you give to someone considering this product?

If you want to improve your customer engagement then this your budget friendly multi channel marketing tool to start with it. It will not only help you with more conversion but also with retention of your already acquired customers.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shubham S.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2024

Efficient and Impactful Platform!

Likeliness to Recommend

10 /10

What differentiates WebEngage from other similar products?

WebEngage has got an excellent capability to engage and retain users through an omni-channel approach, Which makes it great. It has superb analytical capabilities which makes it stand out as superior compared to other similar products. Highly recommended!

What is your favorite aspect of this product?

User-friendly interface is great. Ability to create funnels truly helps in generating impactful insights. Campaign level analytical capability gives clear insights on the performance of campaigns.

What do you dislike most about this product?

Web Pop-ups/Banners/Notifications capability could be improved. Rest, Everything seems great!

What recommendations would you give to someone considering this product?

Highly recommended platform to scale up user engagement and retention game, Will surely contribute well to the overall retention and growth of your organization!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Tanvi P.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Highly Website-optimised and easy to grasp.

Likeliness to Recommend

8 /10

What differentiates WebEngage from other similar products?

User Journey mapping especially for the website based campaigns. This helped us to understand user behavior from the websites.

What is your favorite aspect of this product?

Unlike other marketing automation tools, their vendor support and customer success teams are very quick with replies to any minor technicalities that may arise.

What do you dislike most about this product?

The user experience needs to be worked on at many levels, considering different user personas who could use the product.

What recommendations would you give to someone considering this product?

Definitely to be considered for creating different user journeys that help you get insights into users behaviour on your website

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

WebEngage

What is WebEngage?

Company Details

Need Assistance?

WebEngage Ratings

89 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love WebEngage?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Text Messaging The capability to send messages by SMS in addition to email.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Opt-in Provides an opt-in option for potential subscribers.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

WebEngage Reviews

Saurav S.

Amazing Multi-Channel Marketing Platform

Likeliness to Recommend

Pros

Shubham S.

Efficient and Impactful Platform!

Likeliness to Recommend

Pros

Tanvi P.

Highly Website-optimised and easy to grasp.

Likeliness to Recommend

Pros

Feature Ratings

Scheduled Messaging

Text Messaging

Mobile Payments

Opt-in

Mobile Marketing Management

Application Integration

Communication Archive

Marketing Analytics

Surveys Feedback

Loyalty Promotions Management

Social Media Marketing Management

Vendor Capability Ratings

Breadth of Features

Usability and Intuitiveness

Ease of Implementation

Business Value Created

Product Strategy and Rate of Improvement

Ease of IT Administration

Quality of Features

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Vendor Support