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Shopify Logo Award Winner Product Badge
Shopify

Shopify

Composite Score
8.8 /10
CX Score
8.9 /10
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Shopify
8.8 /10

What is Shopify?

Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.

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Awards & Recognition

Shopify won the following awards in the B2C eCommerce category

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Shopify Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Shopify.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Shopify?

2% Negative
4% Neutral
94% Positive

Pros

  • Enables Productivity
  • Trustworthy
  • Respectful
  • Reliable

Feature Ratings

Average 83

Order Management

87

Catalog Management

86

Order Portal

86

Payment Processing

86

Content Management

84

Integrated Search

81

Reporting and Analytics

80

Retargeting Capabilities

79

Content Localization

79

Predictive Recommendations

78

Microsite Management

78

Vendor Capability Ratings

Average 82

Quality of Features

86

Ease of Implementation

84

Business Value Created

84

Breadth of Features

83

Usability and Intuitiveness

83

Ease of IT Administration

83

Ease of Data Integration

81

Product Strategy and Rate of Improvement

81

Vendor Support

79

Availability and Quality of Training

79

Ease of Customization

78

Shopify Reviews

Trevor A.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2022

A slam dunk for ecommerce

Likeliness to Recommend

10 /10

What differentiates Shopify from other similar products?

Shopify is a leader in simple and easy to use ecommerce. It may not be the simplest anymore (give that to woocommerce or something), but that's also because they've made accommodations to make themselves a leader with larger businesses (multi-millions per month and higher). The team at Shopify is anxious to improve the product and has skillfully integrated many of the major functions into the platform, enabling businesses to manage more of their needs in house and with a smaller team. I have yet to find another platform that balances order management and website management as well as Shopify does.

What is your favorite aspect of this product?

Aside from the simple navigation of the backend (adding media, products, integrations, etc.), one of the underrated aspects of Shopify is the app store. Due to the volume of the product, there are thousands of incredible apps that add functions to your store that wouldn't be possible without a skilled engineer. Depending on your store's volume, the apps are also cheaper than hiring an engineer to build the function (especially if they require maintenance).

What do you dislike most about this product?

Two things stick out that didn't 'exceed' expectations at all times. 1. Unless you are on Shopify Plus, support is pretty 'meh'. It's not bad, but it's also not great. Responses can be lagging, or not very helpful. 2. As your store scales in volume, the processing fees can really add up. While it's a small percentage of each sale, once you are making thousands (or tens of thousands) of sales per month, the amount that's getting sent to Shopify is hefty. Once you break the million dollars a month mark, we're talking processing fees amounting to the cost of a new car. Are both of these dealbreakers? Not at all.

What recommendations would you give to someone considering this product?

Consider the scale of the business! If your store is likely going to end up in the small/medium category (lets call that under 25,000 orders a month), Shopify has unlimited upside. The apps and themes can make your store feel incredibly unique and functional, without high overhead or having to invest in multiple platforms. It's a total no brainer. But if your business is getting up to 5-10M in monthly revenue, the fees you'll pay to Shopify will feel hefty and out of touch, which will make you look for another platform. But...then you'll realize that switching to another platform would be incredibly time consuming and expensive too.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Vendor's Interest First
  • Less Generous
  • Security Frustrates

Ishaan P.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Best E-commerce Website Designing Tool

Likeliness to Recommend

9 /10

What differentiates Shopify from other similar products?

Shopify helps to design the e-commerce website for a small or mid-tier business that doesn't require any engineers or security team for the development. You can simply drag and drop in terms of requirements and also it doesn't require updating the website again and again. It manages the website and its security itself.

What is your favorite aspect of this product?

The favorite aspects are you can design the website and add products according to your needs and the person who buys your product the notification will directly pops out in the Gmail. Also, you can design the payment methods for the user where the user can choose the preferred payment method for purchasing the product. The website can be directly attached to the domain and can be easily hosted online when made through Shopify.

What do you dislike most about this product?

There are no aspects of this software which I can say that I dislike about it.

What recommendations would you give to someone considering this product?

Highly recommended if you are hosting your small business or mid-tier business. All its plans are at a reasonable price and comes with 14 days free trial option where you can test your e-commerce website and it's growth.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Pete S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2022

Web design features disappoint.

Likeliness to Recommend

5 /10

What differentiates Shopify from other similar products?

No obvious differentiators

What is your favorite aspect of this product?

Integration with Gem Pages

What do you dislike most about this product?

Lack of design options

What recommendations would you give to someone considering this product?

Good for some constant transaction shops, but less good for good design features

Pros

  • Security Protects
  • Trustworthy
  • Respectful
  • Fair

Cons

  • Commodity Features
  • Less Effective Service

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