Madwire

Marketing 360

Composite Score

7.9 /10

CX Score

8.3 /10

18 Reviews Write a Review

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What is Marketing 360?

One thing that is unique about the Marketing 360™ platform is the combination of talent & technology. This means, you not only get the tools you need to market and grow your business online, but you also get a dedicated marketing team who does everything for you. This allows you to focus on running your business while we focus on driving you business.

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Marketing 360 Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Marketing 360.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Marketing 360?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Efficient Service

Feature Ratings

Average 86

Email Delivery

Segmentation

Dynamic Content

Sales Intelligence & Conversion Rates

Contact Database

Content Authoring

Text Messaging

Auto-Responders

Campaign Management

SPAM Compliance

A/B Testing

Vendor Capability Ratings

Average 85

Availability and Quality of Training

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Vendor Support

Breadth of Features

Ease of Customization

Marketing 360 Reviews

Angie B.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

Best for business communities to grow.

Likeliness to Recommend

8 /10

What differentiates Marketing 360 from other similar products?

Marketing 360, with real user reviews on competitor tools. On-line name Management computer code could be a wide used technology, straightforward, simple to use computer code solutions with worker performance, competitive intelligence, and digital media observance. Alternative necessary factors to contemplate once researching alternatives to promoting 360 embrace client service and social media.

What is your favorite aspect of this product?

Their sales team can promise you the planet and hand you off and ne'er communicate with you once more. Having a promoting government to figure with! We have a tendency to meet via Zoom weekly to review progress and resolve any issues, and most vital, search for opportunities to try to higher. The attention that I even have received from all of the employees has been unbelievable. I specifically would love to give thank Joey and Paul for all of their exertions.

What do you dislike most about this product?

They are not essentially trade specialists in our niche therefore it will take some cooperation as way as content and style preferences. That’s to be expected. Generally, your rep can promote and move, and I don’t love transitioning to a brand new rep however I like that there's a promotion from inside there. The 360 dashboards can be a touch of additional user-friendly.

What recommendations would you give to someone considering this product?

I think this tool can be extraordinarily useful for sure industries and audiences. it's many potential once it involves data storage and getting in touch with trailing. It additionally has nice automatic options. I simply felt it was lacking once it came to simple use and its payment and invoicing ways. I additionally want it might target specific teams inside our general shopper base. This was a challenge.

Pros

Reliable
Enables Productivity
Trustworthy
Effective Service

Sonal J.

Role: Operations
Industry: Banking
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2022

Covers the 360 degree view of marketing needs!

Likeliness to Recommend

9 /10

What differentiates Marketing 360 from other similar products?

Great training (PPT) to all the staff and employees for using the tool Efficient A/B testing setup and tracking mechanism Detailed and actionable data presentation Automated targeting of customer basis demographies and actions

What is your favorite aspect of this product?

Scheduled automated communications (emails, sms, notifications) is just fantastic with an amazing success rate It helped us meet our acquisition targets ahead of the timelines using personalised targeting! Reduced reliability on big dedicated marketing teams

What do you dislike most about this product?

The pricing of the tool is expensive compared to industry benchmarking. Intermediate support to data team can be extended better in terms of reachability and resolution both

What recommendations would you give to someone considering this product?

Pricing should be reduced and more customised (pay per use model, total campaigns model, total notifs/emails model etc) The user interface is basic and can be upgraded to make it more appealing

Pros

Inspires Innovation
Helps Innovate
Reliable
Performance Enhancing

Cons

Vendor Friendly Policies
Vendor's Interest First

Alice D.

Role: C-Level
Industry: Energy
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2022

Marketing 360 Offers quality

Likeliness to Recommend

10 /10

What differentiates Marketing 360 from other similar products?

While there are many similar alternatives to Marketing 360, we found that it offered more customization choices and was much simpler to use.

What is your favorite aspect of this product?

At last, a piece of software that actually lives up to its promise! This software has thought of everything. It equips you with the most useful resources for maintaining business operations. This software has your back in every respect, from contracts to credibility.

What do you dislike most about this product?

When compared to more robust services like MailChimp, the platform's email design tools are quite lacking. However, we can easily make up for this by completing some graphic design on alternative platforms and then transferring our work across.

What recommendations would you give to someone considering this product?

Go for it, it is an all in one tool for help your business.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Marketing 360

What is Marketing 360?

Company Details

Book a Free Demo Today!

Marketing 360 Ratings

86 Likeliness to Recommend

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Marketing 360?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Text Messaging The capability to send messages by SMS in addition to email.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Marketing 360 Reviews

Angie B.

Best for business communities to grow.

Likeliness to Recommend

Pros

Sonal J.

Covers the 360 degree view of marketing needs!

Likeliness to Recommend

Pros

Cons

Alice D.

Marketing 360 Offers quality

Likeliness to Recommend

Pros

Feature Ratings

Email Delivery

Segmentation

Dynamic Content

Sales Intelligence & Conversion Rates

Contact Database

Content Authoring

Text Messaging

Auto-Responders

Campaign Management

SPAM Compliance

A/B Testing

Vendor Capability Ratings

Availability and Quality of Training

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Vendor Support

Breadth of Features

Ease of Customization