Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

512 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Kathleen W.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Email Marketing

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

in comparison with other platforms of the same caliber has many advantages, it comes with a system of plans that adapt to the user depending on the needs they have, in my case I adapted to the paid plan because I have to send a lot of emails in mass, for campaigns and have a greater reach to my customers, has a dashboard enough to use, and there are tutorials on YouTube that can help, you can use it for free but has its limitations, I consider it with respect to other platforms one of the most popular and used.

What is your favorite aspect of this product?

The dashboard has a lot to do with one of the features I enjoy the most (Mailchimp uses color sparingly and mainly to draw attention strategically), but it's clean and very easy to understand, plus the fact that I can send a lot of emails in bulk during the day, I have three main options: create and send a campaign, create (or import) a list or start building an audience (with signup forms). Once started, this is replaced by a dashboard that shows recent campaign activity, list growth and a news feed of recent events.

What do you dislike most about this product?

the support area, is not very good actually provide very little service, for any concern is difficult to communicate with them, and give a solution or answer to any problem you have, so it is important to take into account the YouTube tutorials that are many and to be oriented reading about the platform and its features to use it.

What recommendations would you give to someone considering this product?

My recommendation is very good, it has all the necessary features to perform an email marketing, it is indispensable for any advertising campaign, very good for all businesses that have to do with advertising, it is very popular and does not have many requirements to be used.

Pros

Performance Enhancing
Enables Productivity
Reliable
Unique Features

SHAUN J F.

Role: Vendor Management
Industry: Education
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Jul 2021

Features disappoint are all of them

Likeliness to Recommend

2 /10

What differentiates Mailchimp from other similar products?

Everything But mainly the customers service. They charged my paypal account when they should not have.

What is your favorite aspect of this product?

NOthing it is totally not good.

What do you dislike most about this product?

Customer service

What recommendations would you give to someone considering this product?

Nothing is good about this software.

Cons

Inhibits Innovation
Slower Product Innovation
Less Reliable

Susan D.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2021

Disappointed in Customization - Very Basic

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

The price is fair and it is user friendly to implement and set up workflow wise.

What is your favorite aspect of this product?

The user friendly aspect of the program.

What do you dislike most about this product?

There are little to no customizations, integration was promised but not followed through on, and lots of add on purchases for features. It couldn't even hold all of our leads and tags required.

What recommendations would you give to someone considering this product?

If your email communication plan is basic and generic, MailChimp is perfect for you. Also, double check tags and leads you require because they under delivered on their capabilities before we upgraded.

Pros

Reliable
Enables Productivity
Performance Enhancing
Trustworthy

Cons

Inhibits Innovation
Slower Product Innovation
Commodity Features

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Kathleen W.

Email Marketing

Likeliness to Recommend

Pros

SHAUN J F.

Features disappoint are all of them

Likeliness to Recommend

Cons

Susan D.

Disappointed in Customization - Very Basic

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support