Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

512 Reviews Write a Review

Get Demo

In Partnership With SelectHub

Claim Software

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Stephanie C.

Role: C-Level
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2021

The engine-room of our email marketing plan.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp stands out in the area of behavioral targeting of customers and sales leads , based on their behavior with our application or on how they have interacted with previous marketing newsletter, shared with them. This feature of Mailchimp has ensured that we are sending the most relevant content, to our target audience.

What is your favorite aspect of this product?

Easy to use interface. This very important aspect of Mailchimp makes it easier to launch campaigns, and even teach new employees in my department, about the basic controls present on this software solution and how to take full advantage of them . In a fast paced organization like ours, the ability to navigate software products easily , which is the major hallmark of an intuitive product, is very important.

What do you dislike most about this product?

I have an issue with Mailchimp mobile application. It is difficult to get major work done in terms of creating campaigns, editing templates etc from the Mailchimp mobile app. This has made it mandatory to always access Mailchimp from my desktop, whenever I need to get any serious email marketing work done.

What recommendations would you give to someone considering this product?

I recommend Mailchimp to modern marketing teams of all sizes.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

James W.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2021

A key part of our email marketing strategy.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Its ability to integrate with a collection of third party owned software we use in the workplace, such as Surveymonkey, Slack etc These integrations has enabled my organization to maximize , the impact of Mailchimp on overall business productivity and of course improved sales numbers.

What is your favorite aspect of this product?

As stated earlier. I love Mailchimps smooth third party integration potential. This also happens to be my current favorite aspect of my whole Mailchimp experience.

What do you dislike most about this product?

Mailchimp support, while always reliable , can be a lot more prompt in response. Perhaps, a way to reach the support department via a phone call will do wonders as well.

What recommendations would you give to someone considering this product?

Need professionally appealing marketing email templates, reliable marketing email delivery and of course detailed metric / analytic of email marketing campaigns? I think Mailchimp performs well in the above listed three areas.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Noah B.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

It is the solution we needed.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

It is very easy to implement this platform, we can keep an adequate follow-up of everything we do in the system, such as sending emails.

What is your favorite aspect of this product?

Everything is in the moment, which gives us much more confidence knowing that everything is done in real time and without any complications.

What do you dislike most about this product?

It was a matter of a few months to be able to adapt as such to this software, it has solved many problems for us.

What recommendations would you give to someone considering this product?

We save a lot of time thanks to the fact that we can send our emails to any part of the world without any problem.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Stephanie C.

The engine-room of our email marketing plan.

Likeliness to Recommend

Pros

James W.

A key part of our email marketing strategy.

Likeliness to Recommend

Pros

Noah B.

It is the solution we needed.

Likeliness to Recommend

Pros

Most Popular Mailchimp Comparisons

HubSpot Marketing Hub

ActiveCampaign

Constant Contact

Campaign Monitor by Marigold

Adobe Campaign

Klaviyo

Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support