Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

512 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

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Marketing Automation - B2C

Score 8.8

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Marketing Automation - B2B

Score 8.8

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Mailchimp Reviews

Mohammad Bilawal B.

Role: Sales Marketing
Industry: Apparel
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

Easiest email marketing tool

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

The free version of it makes people use it to its highest extent. When upgrading the contacts - It does expand its features and functionality. The drag and drop feature of Mailchimp makes it the perfect choice.

What is your favorite aspect of this product?

The drag and drop feature for creating emails along with functionality around editing emails using coding (If one has knowledge) makes creating emails very easy for users. The split testing feature is another favourite thing for me.

What do you dislike most about this product?

There are not many options for one to have templates, you will have to create everything almost yourself.

What recommendations would you give to someone considering this product?

If you want a tool that is super easy to use, Mailchimp is highly recommended.

Pros

Reliable
Enables Productivity
Caring
Appreciates Incumbent Status

Cons

Wastes Time

Michael M.

Role: Consultant
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

Complicated & time consuming but content studio A+

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

It does a lot of what other products do and in my view or makes it rather complicated and difficult to use even basic features. The one place where mailchimp really does stand out in a positive way is the content studio. For real! It creates gorgeous designs using AI and I’m blown away by how fast we can create a ton of slick graphics with the click of a couple buttons.

What is your favorite aspect of this product?

See previous answer: the content studio. Hands down this feature is unique, works well and even though you wouldn’t think of email marketing software as the place to crate great graphics, Mailchimp has done a great job of bringing the two together.

What do you dislike most about this product?

It’s overly complicated and not intuitive at all. It uses jargon heavy language and weird interns organization. Really hate how confusing and high the learning curve is. It has none of the sleek and simple design of most other email marketing solutions.

What recommendations would you give to someone considering this product?

Use the free trial to see if this works wirh your brain. It’s a decent option for someone with a small budget just staying out. Although, perhaps even in that case, there may be better alternative.

Pros

Reliable
Respectful
Enables Productivity
Continually Improving Product

Cons

Charges for Enhancements
Less Inspiring
Commodity Features

Jane M.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2021

Easy to use and set up

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Breadth of features, ease of setting up.

What is your favorite aspect of this product?

The vast variety of templates.

What do you dislike most about this product?

Can't edit mobile view newsletters, can only edit on the desktop view.

What recommendations would you give to someone considering this product?

A worthwhile investment, check out the help centre as there is lots of advice and help in there.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Mohammad Bilawal B.

Easiest email marketing tool

Likeliness to Recommend

Pros

Cons

Michael M.

Complicated & time consuming but content studio A+

Likeliness to Recommend

Pros

Cons

Jane M.

Easy to use and set up

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support