In Partnership With SelectHub
What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Mobile Optimized
Contact Database
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Kyle G.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
Powerful automation tool for email marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Managing contributors and new clients is easy with MailChimp, the all-in-one marketing platform. I can easily add new clients using the import function. Sending marketing emails that look professional and personable is a breeze thanks to the variety of themes available and consistent branding. To help you run more effective email campaigns and strategies, we've included tips on conversion and A/B testing/metrics.
What is your favorite aspect of this product?
I like the ability to connect to other systems. In particular, it eliminated the requirement for a dedicated customer relationship management system by automatically adding new donors to a designated audience after making a donation. I'm really interested to see the progress of MailChimp's AI development in relation to their recommendations for multivariate and A/B testing.
What do you dislike most about this product?
I tried a few other solutions, but MailChimp was the most cost-effective. It would be great if there were more options for minimalist and modern styles and templates. Perhaps there are currently trainings and webinars available on audience segmentation, but if not, it would be quite beneficial.
What recommendations would you give to someone considering this product?
Thanks to its simplicity and ease of use, it is accessible to a wide range of users. Additionally, it provides a free plan with minimal capabilities, making it ideal for smaller organizations or people interested in learning email marketing. Its adaptability and usefulness are amplified by its seamless integration with various applications and services.
Pros
- Helps Innovate
- Enables Productivity
- Efficient Service
- Saves Time
Please tell us why you think this review should be flagged.
Tiana C.
- Role: C-Level
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jan 2024
Mailchimp automate all our campaigns
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The email builder makes it easy to assign recipients to certain categories, plan when messages should be delivered, and even provides suggestions for the optimal time to send a message to a given class based on initial data. The dashboard makes it easy to observe which emails performed well in terms of open and click-through rates, so you can quickly identify which ones didn't. Using the MailChimp platform, we have several options for organizing and simply updating contact information.
What is your favorite aspect of this product?
The incorporation of artificial intelligence (AI) into Intuit MailChimp's campaign creation and optimization processes is really fascinating. It has the ability to produce content, customize my communications, and offer insights and suggestions using my financial information and consumer information. In addition, it is able to easily grasp and respond to my natural language commands. The seamless integration of Intuit MailChimp with QuickBooks Online and my other programs and tools, including CRM, analytics, and collaboration, is another perk. I am able to better coordinate my data, simplify my processes, and track my progress because of this
What do you dislike most about this product?
If we wanted to get in touch with the support team, we could use email or live chat. One potential issue is the lack of a cell phone number. Upgrading to a more expensive subscription plan is a major financial commitment. In the event that you wish to communicate with a very big group of associates in compartmentalized fashion, it may be challenging to partition lists.
What recommendations would you give to someone considering this product?
If you own a small business or run, MailChimp is a great choice. It enables you to communicate with your target demographic while adhering to compliance regulations, of which many people are unaware. Nevertheless, a more advanced version of MC or alternative products should be considered if you are truly interested in using features like as audience segmentation, varied content, lead journeys, etc. Importance of Email Marketing!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jan 2024
Great product!
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Efficient Service
Please tell us why you think this review should be flagged.
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