What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Social Media Marketing Management
Community Marketing Management
Multi Channel Integration
Mobile Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
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Score 9.0
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.6
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HubSpot Marketing Hub Reviews
Cesar M.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Dec 2022
Organization, recruitment, marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is our tool for customer organization and marketing in general. The platform has helped us grow a lot in a short time by automating certain aspects that were cumbersome and complicated for the company, with the use of its communication templates we can find greater benefit from conversations with customers and partners of the organization, the segmentation that gives us information for customer acquisition and retention makes it an important part of this company.
What is your favorite aspect of this product?
Having members' contact information at hand facilitates communication and the transmission of important information for the organization on a day-to-day basis. Scheduled emails help us to keep our customers informed of new offers, products and services, having on hand the possibility of having fluid contact with them makes them feel more important to the brand. It is very easy to attract new customers with the tools it provides.
What do you dislike most about this product?
The customer support leaves much to be desired despite being a very good tool, they are slow and sometimes it seems to be annoying to call them, a not very recommendable experience in that subject. It would be better to have a better interface as sometimes it is difficult to find what I am looking for and that makes me lose a lot of time and potential customers. The reports are a bit limited, in many occasions we need more information than it provides and we have to do it manually.
What recommendations would you give to someone considering this product?
HubSpot Marketing Hub is recommended for small and medium companies that do not require a marketing movement or people so extensive, as for large companies it may not be very useful, the tool has a slightly high cost that could improve, no technical support, however, when you take the thread to the platform things start to be a little easier to use, it requires third-party training to be able to carry it out in its entirety.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Angel W.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Nov 2022
The most complete digital marketing software
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
This software is everything we need to create, manage and monitor our marketing campaigns in the various channels we use, such as email, social networks and website. It has an extensive range of tools that allow us to create email marketing campaigns much faster and with creative designs that capture attention. It also has customizable templates where we can change not only the design but also the links and buttons of the template.
What is your favorite aspect of this product?
It allows me to manage my social media posts, being able to not only post from the software, but also schedule, view interactions and respond to comments. It allows me to integrate to the system a series of programs such as Google analytics, to monitor the metrics of my social networks and web pages. It has a very large library of images and content that helps us to design more easily.
What do you dislike most about this product?
Having so many tools and options, it takes considerable time to understand everything, although it is very simple to understand. It is also important to consider that its cost can be high for some companies, since each additional tool that is required is a higher price.
What recommendations would you give to someone considering this product?
This software is very favorite for all digital marketing management, because it has everything and we do not need any other software to fulfill our tasks. From designing our own campaigns, to publishing and responding to comments on social networks. Even though our plan has a lot of tools, we were able to understand the software easily, so we recommend it.
Pros
- Unique Features
- Inspires Innovation
- Respectful
- Fair
Please tell us why you think this review should be flagged.
Shawne P.
- Role: Finance
- Industry: Transportation
- Involvement: End User of Application
Submitted Nov 2022
Outstanding application for email marketing.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is an amazing and fantastic tool for email marketing that enables us to engage and interact with clients from different corners of the World. It makes it easy for us to market our brands online thus saving time. It is super easy and fast to implement, set up and get started with. I like how simple the dashboard is which makes it easy to learn and understand.
What is your favorite aspect of this product?
HubSpot Marketing Hub helps us to engage with clients from anywhere anytime. It is a brilliant and powerful email marketing tool that does not demand any training to use. It is highly customizable to suit our needs and the customer support team is readily available. Since we started using it, it has helped us to improve our sales processes thus increasing productivity.
What do you dislike most about this product?
I have not yet experienced any challenges while using HubSpot Marketing Hub so nothing to dislike about it.
What recommendations would you give to someone considering this product?
I recommend HubSpot Marketing Hub for email marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
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