What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
99 Plan to Renew
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Since last award
85 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Visual Analytics
Social Media Channel Integration Inbound
Publishing
Dashboards and Reporting
Audience Segmentation
Sentiment Analysis
Collaboration
Influencer Identification
Competitor Tracking
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Website Analytics
Score 9.0
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Email Marketing
Score 8.9
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A/B Testing
Score 8.6
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HubSpot Marketing Hub Reviews
Shawne P.
- Role: Finance
- Industry: Transportation
- Involvement: End User of Application
Submitted Nov 2022
Outstanding application for email marketing.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is an amazing and fantastic tool for email marketing that enables us to engage and interact with clients from different corners of the World. It makes it easy for us to market our brands online thus saving time. It is super easy and fast to implement, set up and get started with. I like how simple the dashboard is which makes it easy to learn and understand.
What is your favorite aspect of this product?
HubSpot Marketing Hub helps us to engage with clients from anywhere anytime. It is a brilliant and powerful email marketing tool that does not demand any training to use. It is highly customizable to suit our needs and the customer support team is readily available. Since we started using it, it has helped us to improve our sales processes thus increasing productivity.
What do you dislike most about this product?
I have not yet experienced any challenges while using HubSpot Marketing Hub so nothing to dislike about it.
What recommendations would you give to someone considering this product?
I recommend HubSpot Marketing Hub for email marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Ferason M.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
We make marketing management hassle-free
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is an excellent tool to carry all the marketing management smoothly, plus it has very useful features, such as creating a landing page for different promotions and campaigns that we launch. It also has a complete email marketing management, so we can monitor all customer behavior with our emails and optimize them to improve.
What is your favorite aspect of this product?
We can use this software to manage all the content of social networks, which makes it perfect, so we do not need any other software. It also allows us to perform a segmentation of potential customers, to efficiently target the campaigns we will launch. The tracking of visitors to our web pages is a tool that has helped us to improve the different sections of the page.
What do you dislike most about this product?
It can be an intimidating program thanks to its multiple functions and tools, so it requires not only previous knowledge in similar programs, but also time to understand it. It is also a bit expensive, so for small businesses it can be uphill to acquire it, although the many features it has, it is well worth the expense.
What recommendations would you give to someone considering this product?
It is the ideal program for a complete and effective marketing management, its tools and functions, allows us to know the failures we have at the time of creating the campaign, to improve and effectively increase sales. In addition to the fact that we can manage social networks through the same program, it makes it much more useful.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Synthia M.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
Hubspot necessary for our marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I am satisfied with HubSpot's overall contribution to our business processes. It has improved our online profile and given us a more in-depth comprehension of our prospects and customers. It's a helpful resource for pinpointing the specific topics and elements of your marketing materials that are responsible for attracting new visitors and generating sales leads.
What is your favorite aspect of this product?
All of our marketing demands are met by Hubspot. Hubspot enables us to centralize all of our Marketing tools, including bespoke landing sites, email processes, and social media, into a one, intuitive interface. Moreover, Hubspot provides an almost infinite number of optional add-ons. What would we do without it in Marketing?
What do you dislike most about this product?
HubSpot's price tag and the time it may take to see a return on investment are two major drawbacks. HubSpot is best appreciated as a tool for enhancing an established inbound marketing strategy. The value of HubSpot can be demonstrated with the aid of an effective SEO strategy.
What recommendations would you give to someone considering this product?
It does what we need it to, and we can quickly automate our marketing operations thanks to its APIs. We can also link our platforms for better contact management.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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