What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Social Media Monitoring category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

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Since last award

99 Plan to Renew

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Since last award

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Efficient Service
  • Effective Service
  • Respectful

Feature Ratings

Average 84

Visual Analytics

86

Social Media Channel Integration Inbound

86

Publishing

85

Dashboards and Reporting

85

Audience Segmentation

83

Sentiment Analysis

82

Collaboration

81

Influencer Identification

77

Competitor Tracking

76

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Business Value Created

86

Breadth of Features

85

Quality of Features

85

Availability and Quality of Training

84

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Vendor Support

81

HubSpot Marketing Hub Reviews

mariejoseph m.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Excellent and simple to use

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It ensures better functioning of marketing elements in a transparent manner and also It allows the follow-up of email conversations of individuals within a company with an excellent backlinking

What is your favorite aspect of this product?

Transparent marketing data management

What do you dislike most about this product?

Difficulty in customizing blog posts, including a lack of font options

What recommendations would you give to someone considering this product?

This application is recommended for its ease of marketing management

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Efficient Service

Leandro Augusto N.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

HubSpot manages your networks and attracts more

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

In our advertising company we manage a myriad of different accounts for our clients and associates, through HubSpot Marketing Hub we can quickly and securely manage each of these, maintaining direct contact with customers and creating a very healthy collective trust for the company, each of our workers is associated with the tool to provide the best service and achieve better ranges of reach among customers.

What is your favorite aspect of this product?

The creation of publications in the tool is too simple, making the work much easier and keeping the business productivity at a high level, the calendar options are extremely helpful as we can make campaigns of several days previously planned on the same day automatically. It is possible to duplicate old publications that are still useful for our customers, keeping your customers close to your products and services.

What do you dislike most about this product?

After scheduling the publications and after a few minutes, we can not make an edit if there is any error, which leads to do all the work again and makes us lose a little time sometimes, so you have to be very careful about this. Sometimes the word processor of the tool presents failures that are certainly frustrating, since it is one of the main functions of the tool and it should work perfectly.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub is a fairly cost-effective option for all companies that need to stay active on social networks, allowing constant contact with customers and resulting in greater responsiveness and attracting potential new customers. The customer service is quite good and the truth is that the tool in question works quite well, managing to increase productivity in almost all companies that require their services.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Caring

Angel W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

The most complete digital marketing software

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

This software is everything we need to create, manage and monitor our marketing campaigns in the various channels we use, such as email, social networks and website. It has an extensive range of tools that allow us to create email marketing campaigns much faster and with creative designs that capture attention. It also has customizable templates where we can change not only the design but also the links and buttons of the template.

What is your favorite aspect of this product?

It allows me to manage my social media posts, being able to not only post from the software, but also schedule, view interactions and respond to comments. It allows me to integrate to the system a series of programs such as Google analytics, to monitor the metrics of my social networks and web pages. It has a very large library of images and content that helps us to design more easily.

What do you dislike most about this product?

Having so many tools and options, it takes considerable time to understand everything, although it is very simple to understand. It is also important to consider that its cost can be high for some companies, since each additional tool that is required is a higher price.

What recommendations would you give to someone considering this product?

This software is very favorite for all digital marketing management, because it has everything and we do not need any other software to fulfill our tasks. From designing our own campaigns, to publishing and responding to comments on social networks. Even though our plan has a lot of tools, we were able to understand the software easily, so we recommend it.

Pros

  • Unique Features
  • Inspires Innovation
  • Respectful
  • Fair

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