What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Social Media Monitoring category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

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Since last award

99 Plan to Renew

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Since last award

85 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Efficient Service
  • Effective Service
  • Respectful

Feature Ratings

Average 84

Visual Analytics

86

Social Media Channel Integration Inbound

86

Publishing

85

Dashboards and Reporting

85

Audience Segmentation

83

Sentiment Analysis

82

Collaboration

81

Influencer Identification

77

Competitor Tracking

76

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Business Value Created

86

Breadth of Features

85

Quality of Features

85

Availability and Quality of Training

84

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Ana R.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Is the market standard in marketing automation

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot from other similar products? Hubspot's all-in-one marketing platform offers a wide range of features, including marketing automation, CRM, sales, and customer service tools, as well as social media monitoring and content creation capabilities. Its integration with other popular tools and platforms, such as Google and WordPress, sets it apart from other similar products.

What is your favorite aspect of this product?

As a brand strategy consultant, my favorite aspect of Hubspot is the quality and quantity of features it offers. The platform allows for seamless integration of marketing, sales, and customer service tools in one place, making it easy to manage all aspects of a company's customer experience.

What do you dislike most about this product?

While Hubspot is a powerful platform, it can also be overwhelming to learn and use for new users. The pricing may also be a barrier for small businesses with limited budgets.

What recommendations would you give to someone considering this product?

I would recommend Hubspot to businesses of any size looking for a comprehensive all-in-one marketing platform. However, I would also suggest taking the time to properly train and onboard team members to ensure they can effectively use the platform's many features. Additionally, small businesses with limited budgets may want to consider more affordable options.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

Jason A.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

HubSpot is a fantastic platform for advertising.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It ranks high among customer relationship management systems. I've made an effort to acquire an unambiguous evaluation of marketing statistics; the platform provides a plethora of instruments for constructing in-depth reports, which may then be examined in its control panel; these instruments are not only helpful for discerning patterns, but also for seeing them. for the sake of your company's goals.

What is your favorite aspect of this product?

There is a piece of software that has revolutionized my online experience and I simply cannot function without it. This app is fantastic; it helps you organize your work, plan your day, and keep track of your progress all in one place. Hubspot is an effective system that streamlines operations, automates routines, and facilitates monitoring of to-dos. It's like carrying around a personal assistant who can help you get things done. Hubspot's user-friendly interface makes it easy to locate specific pieces of information and set daily priorities.

What do you dislike most about this product?

So far, my only complaint is that it can be difficult to grasp at first, but the onboarding team has been fantastic and extremely helpful. Without your help, I never would have thought of that!

What recommendations would you give to someone considering this product?

HubSpot is a great fit for any company concerned with efficient marketing, but especially for inbound marketing companies. Perhaps not the best for a lone marketer, but a great option for a group of marketers. It also requires an upfront cost, making it inappropriate for small businesses.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Elsa H.

  • Role: Industry Specific Role
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

HubSpot Marketing Hub Is Affordable and Reliable

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The outstanding features of this marketing platform make it so unique and different from other similar platforms. It is a one-in-all tool that allows us to monitor our social media platforms and do other marketing activities at the same time.

What is your favorite aspect of this product?

HubSpot Marketing Hub allows us to reach many customers by automating our campaigns. I also like HubSpot Marketing Hub because of the reliability of the support department. It has improved our marketing operations drastically.

What do you dislike most about this product?

No complains at all when it comes to HubSpot Marketing Hub. HubSpot Marketing Hub has been perfect to us.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub is a perfect marketing software that will take your business to the next level. I highly recommend HubSpot Marketing Hub because it is so reliable.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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