What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
92 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Reliable
- Respectful
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Customer Value Analysis
Conversion Analysis
Customer Journey Modelling
Data Visualization
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Social Media Analytics
Audience Demographics
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.6
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HubSpot Marketing Hub Reviews
Ria S.
- Role: C-Level
- Industry: Energy
- Involvement: End User of Application
Submitted Dec 2022
Excellent solution!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The main feature that differentiates HubSpot Marketing Hub from other similar products is that it provides innovative and modern Templates, with editing and customizable capabilities.
What is your favorite aspect of this product?
My favorite aspect of this product is the wide array of customizable and distinctive templates that makes my content stand out in a crowd. It appeals to all age groups and is cleverly designed.
What do you dislike most about this product?
I have not come across any features in this product that I disliked. The solution works well, and meets my expectations.
What recommendations would you give to someone considering this product?
The price point is reasonable, in my view. It is easy to use and it can generate impactful content for social media, that will stand out and generate views. The availability of customizable templates are endless, professional and well designed. There are many themes to choose from also.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Leandro Augusto N.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Dec 2022
HubSpot manages your networks and attracts more
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
In our advertising company we manage a myriad of different accounts for our clients and associates, through HubSpot Marketing Hub we can quickly and securely manage each of these, maintaining direct contact with customers and creating a very healthy collective trust for the company, each of our workers is associated with the tool to provide the best service and achieve better ranges of reach among customers.
What is your favorite aspect of this product?
The creation of publications in the tool is too simple, making the work much easier and keeping the business productivity at a high level, the calendar options are extremely helpful as we can make campaigns of several days previously planned on the same day automatically. It is possible to duplicate old publications that are still useful for our customers, keeping your customers close to your products and services.
What do you dislike most about this product?
After scheduling the publications and after a few minutes, we can not make an edit if there is any error, which leads to do all the work again and makes us lose a little time sometimes, so you have to be very careful about this. Sometimes the word processor of the tool presents failures that are certainly frustrating, since it is one of the main functions of the tool and it should work perfectly.
What recommendations would you give to someone considering this product?
HubSpot Marketing Hub is a fairly cost-effective option for all companies that need to stay active on social networks, allowing constant contact with customers and resulting in greater responsiveness and attracting potential new customers. The customer service is quite good and the truth is that the tool in question works quite well, managing to increase productivity in almost all companies that require their services.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Caring
Please tell us why you think this review should be flagged.
Cesar M.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Dec 2022
Organization, recruitment, marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is our tool for customer organization and marketing in general. The platform has helped us grow a lot in a short time by automating certain aspects that were cumbersome and complicated for the company, with the use of its communication templates we can find greater benefit from conversations with customers and partners of the organization, the segmentation that gives us information for customer acquisition and retention makes it an important part of this company.
What is your favorite aspect of this product?
Having members' contact information at hand facilitates communication and the transmission of important information for the organization on a day-to-day basis. Scheduled emails help us to keep our customers informed of new offers, products and services, having on hand the possibility of having fluid contact with them makes them feel more important to the brand. It is very easy to attract new customers with the tools it provides.
What do you dislike most about this product?
The customer support leaves much to be desired despite being a very good tool, they are slow and sometimes it seems to be annoying to call them, a not very recommendable experience in that subject. It would be better to have a better interface as sometimes it is difficult to find what I am looking for and that makes me lose a lot of time and potential customers. The reports are a bit limited, in many occasions we need more information than it provides and we have to do it manually.
What recommendations would you give to someone considering this product?
HubSpot Marketing Hub is recommended for small and medium companies that do not require a marketing movement or people so extensive, as for large companies it may not be very useful, the tool has a slightly high cost that could improve, no technical support, however, when you take the thread to the platform things start to be a little easier to use, it requires third-party training to be able to carry it out in its entirety.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
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