What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Trustworthy

Feature Ratings

Average 84

Audience Segmentation

87

Customer Value Analysis

86

Conversion Analysis

85

Customer Journey Modelling

84

Data Visualization

84

Paid Search Integration

84

Device and Browser Analytics

83

Search Engine Optimization

83

Social Media Analytics

83

Audience Demographics

83

API Framework

79

Vendor Capability Ratings

Average 85

Business Value Created

89

Quality of Features

88

Breadth of Features

87

Ease of Data Integration

86

Ease of IT Administration

85

Product Strategy and Rate of Improvement

85

Usability and Intuitiveness

85

Ease of Implementation

85

Availability and Quality of Training

84

Ease of Customization

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Sayan B.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Powerful marketing tool with great design

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

For WordPress users, Hubspot plugin works like a charm giving instant access to forms and live chat button. Customer Relationship Management taken care of through the WordPress admin dashboard itself without the need to login into Hubspot account all the time. For email marketing, we are using Moosend. Hubspot and Moosend can be easily integrated with Zapier.

What is your favorite aspect of this product?

Visually appealing forms. Live chat button.

What do you dislike most about this product?

Hubspot is a powerful CRM and I cannot pinpoint anything to dislilke.

What recommendations would you give to someone considering this product?

Start free and then go for pro plan. There are different subscription plans for marketing and sales. Also there is website builder. So take time deciding which pro plans more relevant to you.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Robert H.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Very user friendly and intuitive platform

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

Its an all in one environment for sales and marketing which makes it great for sales and marketing teams.

What is your favorite aspect of this product?

The software is fantastic and very easy to use once you have invested time in the online training and videos.

What do you dislike most about this product?

The cost model and transition from basic to pro and increase of marketing contacts.

What recommendations would you give to someone considering this product?

Fully identify exactly what you are looking to achieve from the product and consider the cost implications of growth in the platform, it is quite expensive.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Cons

  • Charges for Enhancements

Eileen C.

  • Role: Operations
  • Industry: Chemicals
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Powerful all-in-one marketing tool.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

I configured HubSpot to generate new leads for the firm by establishing multi-channel marketing campaigns, and then I utilized nurturing flows to nurture these leads and transform them into qualified leads for the sales team to pursue. It's convenient to have all of our contacts in one location. We are gradually synchronizing them and working through our tagging structure, but it will be exciting to watch how they engage with our products and services and to be able to give them meaningful and valuable marketing/communication content.

What is your favorite aspect of this product?

I adore the limitless flexibility and touch points available along the consumer experience. Marketing Hub's capabilities are extensive, but they are also simple to use and do not necessitate advanced technical or development expertise to grasp. Automation tools may assist you in identifying initiatives and nurturing them efficiently, allowing your team members to focus on more important tasks and better manage their time.

What do you dislike most about this product?

The price increase to Marketing Hub Pro is significant. This pricing barrier can be an issue for smaller firms that haven't gone through accelerator programs, since they require these tools to expand but can't necessarily afford to invest in them right immediately. I wish they had a lower starting fee for the first year.

What recommendations would you give to someone considering this product?

Before utilizing Marketing Hub, I recommend that you finish the HubSpot Academy training classes. The features are wide, and there is plenty to learn, yet the training resources make it extremely simple to grasp. Have an in-house Hubspot "expert" who can assist you on a daily basis and who truly understands the platforms; there are so many options, but you must know how to leverage them.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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