What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Trustworthy

Feature Ratings

Average 84

Audience Segmentation

87

Customer Value Analysis

86

Conversion Analysis

85

Customer Journey Modelling

84

Data Visualization

84

Paid Search Integration

84

Device and Browser Analytics

83

Search Engine Optimization

83

Social Media Analytics

83

Audience Demographics

83

API Framework

79

Vendor Capability Ratings

Average 85

Business Value Created

89

Quality of Features

88

Breadth of Features

87

Ease of Data Integration

86

Ease of IT Administration

85

Product Strategy and Rate of Improvement

85

Usability and Intuitiveness

85

Ease of Implementation

85

Availability and Quality of Training

84

Ease of Customization

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Brittany D.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Likeliness to Recommend

10 /10

Pros

  • Continually Improving Product
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Scott A.

  • Role: Sales Marketing
  • Industry: Engineering
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

Only essential if you use the website integration

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

website integration

What is your favorite aspect of this product?

the blog publishing and integration with our website

What do you dislike most about this product?

updates to the social post scheduling are clunky

What recommendations would you give to someone considering this product?

use as many features as possible to make it worth it

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Jenna V.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

It's definitely the best tool I've used.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's distinct from other software because it has a free edition, which, depending on your needs, may come with more features than you'll ever use. A free version typically has fewer customization options.

What is your favorite aspect of this product?

This tool is great because it raises awareness of the brand among potential customers, positions and manages even businesses' websites, incorporates email marketing into its overall marketing strategy, and should be considered because so many businesses' operations begin with the internet.

What do you dislike most about this product?

This program has been great for my business's marketing efforts, and I have no complaints about it. I have used it successfully for everything from managing social media inductions to promoting products and services.

What recommendations would you give to someone considering this product?

I recommend it since it is a complete application, amazing features, excellent automations. Your support for customers is unparalleled.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Efficient Service

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