Google

Google Analytics

Composite Score

8.9 /10

CX Score

9.2 /10

752 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

99 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Performance Enhancing
Reliable
Enables Productivity
Helps Innovate

Feature Ratings

Average 86

Device and Browser Analytics

Audience Segmentation

Paid Search Integration

Audience Demographics

Conversion Analysis

Search Engine Optimization

Data Visualization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.7

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.7

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

joan M.

Role: Human Resources
Industry: Insurance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2020

Advanced Analytical Tool

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics Is a issues companies with rich insight regarding their web site. Also, Google Analytics is the has a digital analytical feature, and which helps savvy marketers. With Google Analytics, and measuring of the web traffic is something too easy, but and it even understands the devices used, locations, and even the time, contrary to other products.

What is your favorite aspect of this product?

For simple purposes, you can analyze the web traffic of your website with Google Analytics and and that is an excellent way. Two, identifying the time and the device used to visit a site is a feature which is included in Google Analytics. Google Analytics also works with the SEO, hence, improving the awareness of the company.

What do you dislike most about this product?

Google Analytics has not shown a major problem to and there are enough guides. But for new users, theybfind it complex more so on the dashboard, the and hence, during training, the developer should focus on that. Lastly, Google Analytics should provide a segmented report to make it more authentic.

What recommendations would you give to someone considering this product?

Google Analytics is the only tool that will deliver high quality information about the traffic of your company. The software works with charts, and graphs, and tables, and others, and therefore, take the initiative of implementing the software.

Pros

Continually Improving Product
Enables Productivity
Trustworthy
Unique Features

Kevin S.

Role: Information Technology
Industry: Education
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2020

Great Product That Gives Really Good Information

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Nothing really, but it has a lot of information at your fingertips and it is easy to find.

What is your favorite aspect of this product?

How simple it is to use and the amount of information available to you.

What do you dislike most about this product?

Nothing at all.

What recommendations would you give to someone considering this product?

Give it a shot. You will be amazed at the information given to you.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mike J.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2020

Reliable, full featured, and free

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

This product is free and has easy integration into Google Adwords. With a bit of configuration you can enable retargeting and a bunch of other targeted advertising.

What is your favorite aspect of this product?

Nothing beats this product because it's free.

What do you dislike most about this product?

It's missing a few features you find in paid products like the ability to see individuals full sessions. It's provides more broad general overviews with an emphasis on keywords from organic traffic.

What recommendations would you give to someone considering this product?

If you're on a budget or have a lower traffic website this free solution is the best in the market.

Pros

Reliable
Includes Product Enhancements
Continually Improving Product
Enables Productivity

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

91 Likeliness to Recommend

1 Since last award

99 Plan to Renew

1 Since last award

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

A/B Testing

Customer Intelligence

Google Analytics Reviews

joan M.

Advanced Analytical Tool

Likeliness to Recommend

Pros

Kevin S.

Great Product That Gives Really Good Information

Likeliness to Recommend

Pros

Mike J.

Reliable, full featured, and free

Likeliness to Recommend

Pros

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Feature Ratings

Device and Browser Analytics

Audience Segmentation

Paid Search Integration

Audience Demographics

Conversion Analysis

Search Engine Optimization

Data Visualization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Business Value Created

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support