Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
3% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Helps Innovate

Feature Ratings

Average 86

Analytics and Reporting

88

Device and Browser Analytics

87

Data Management

87

Marketing Analytics

86

Audience Segmentation

86

Data Warehousing

86

Conversion Analysis

86

Data Analysis and Survey Function

85

API Framework

84

Data Integrity

84

Mobile Functionality

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Ease of Implementation

86

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

85

Ease of IT Administration

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Ease of Customization

82

Vendor Support

79

Google Analytics Reviews

Arthur F.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Connect your insights to consequences

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Google Analytics gives you the tools you need to better understand your customers. Gives the precise demographic information about site visitors. Gives the performance chart with graphs. Gives exact traffic supply. Permit to combine Google search Console and Google AdSense. Creating advertising statistics and analytics to file to our pinnacle management. It helps us understand the psychographics, demographics, and other character of our customers.

What is your favorite aspect of this product?

Google Analytics allows for extremely designated remarketing lists that may be pushed in AdWords. Monitoring of the site visitors and numerous conversions via every channel.

What do you dislike most about this product?

Sometime real-time dashboard display unknown site visitor’s supply. Google Analytics is for technical human beings, some assist in growing the expressions might be useful. Almost too strong of an interface that can be tough for new customers. Changes to Google Analytics mean that the trainings they offer surely are vital if you're going to make the best use out of the software.

What recommendations would you give to someone considering this product?

Analytics is constructed to work with Google’s advertising and advertising and publisher merchandise so that you can use your analytics insights to reach the proper customers. Make your facts be just right for you. Technique and share your information quickly with a smooth-to-use interface and shareable reviews.

Pros

  • Efficient Service
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

America C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Google Analytics: Analyze your brand fast and easy

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics is an excellent business tool helped us to evaluate and rate our online work performance. This application drives us to adjust strategies employed across social networks and throughout the web. It helped us to understand the traffic generated on the web pages and thanks to it we were able to know which product was the most successful and which is our target customer.

What is your favorite aspect of this product?

The app has a free version which we can use to see how successful it can be. The application links to other platforms to increase the flow of people to the website address and drives preferential display in searches and crawls by users on Google.

What do you dislike most about this product?

Many of the essential features that the paid version has are not in the free version which makes it difficult to fully test the system. The platform is largely aimed at people who are already tech-savvy and know the conduits and codes within the web.

What recommendations would you give to someone considering this product?

A more intuitive and less technical interface with simpler actions and buttons should be created. The design of the entire workspace as well as the resources could be more customized and the report delivery could be in words that are easier to understand for users who are still novices but want to learn.

Pros

  • Performance Enhancing
  • Trustworthy
  • Inspires Innovation
  • Saves Time

ANUP G.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2022

"Simple to use and completely customised"

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

It's only a click away to get information on many aspects of web performance. I particularly enjoy how you can quickly filter the data you need and generate bespoke reporting for a more thorough study that differentiates Google Analytics from other similar products.

What is your favorite aspect of this product?

I like how I can see every information regarding how my site's users are using it, as well as how well my website pages are functioning in general. For me to make judgments, I need to be able to receive statistics on where people came from and how they engage with the sites. The smartphone app is also useful for getting information on the go.

What do you dislike most about this product?

There is nothing about the product that I dislike. All of the functions are simple to use. Setting up objectives might be difficult at first, but as you get the hang of it, the data you collect becomes even more beneficial.

What recommendations would you give to someone considering this product?

If you're still a newbie, there are lots of videos and lessons available online. When I was given Google Analytics, I had no familiarity with it, but a couple video lessons got me up and running!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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