What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Trustworthy
- Respectful
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Audience Segmentation
Data Warehousing
Conversion Analysis
Data Analysis and Survey Function
API Framework
Data Integrity
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of IT Administration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Vendor Support
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Google Analytics Reviews
Andres P.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Mar 2022
Google Analytics is the best platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This tool is quite complete to know the behavior of users of our website. It gives us a detailed analysis of all the movements made inside and outside our platform. Which is perfect to know what content to provide them and that they are interested in our products.
What is your favorite aspect of this product?
With this software we have been able to know everything about our website, how many visitors it has per month, which are the competitors of our site, what people are looking for and thus be able to attract more users to our growing website. It has been very useful to improve our seo.
What do you dislike most about this product?
The tool can be quite overwhelming and heavy to the eye at first, because of the amount of data, information and functions it has, but once you become familiar with all the fields, you can get the most out of it. Its interface could be more intuitive.
What recommendations would you give to someone considering this product?
A highly recommended software to know the movement of web pages, both their own and those of competitors, to know what the public is looking for and wants brands, to improve the seo and thus get to position itself in the best way in the most important search engine on the internet.
Pros
- Continually Improving Product
- Trustworthy
- Inspires Innovation
- Saves Time
Please tell us why you think this review should be flagged.
Junaid K.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
Fantastic product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is very simple tool to use and to track the website traffic and generates record to come up with strategies.
What is your favorite aspect of this product?
Very trustworthy tool by google to track the website activities that help us to come up with potential strategies for the marketing.
What do you dislike most about this product?
as far as i have used google analytics, i haven’t found that needs to be disliked.
What recommendations would you give to someone considering this product?
Please go for it
Pros
- Effective Service
- Acts with Integrity
- Includes Product Enhancements
- Security Protects
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Selena R.
- Role: Human Resources
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
Never miss out on anything with Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics helps marketers to check and keep an eye on every move that happens in their marketing department. We can keep a track and insight on almost everything with this handful of tools. We were using a free version of Google Analytics and then we switched to the premium version recently to enjoy all premium features and we surely never miss out on anything.
What is your favorite aspect of this product?
We have been using Google analytics in our company as far as I can remember, I guess the most prominent reason for this is because most of our company relies on Google products and Google workspace so It is very easy for us to integrate this one with almost everything. Another reason is that most of the people use Google products in one way or another and it is fairly easy to integrate it with all of them.
What do you dislike most about this product?
Google Analytics actually shows you the traffic and it’s source as well as where it comes from but it has been reported , not very often though, there are times when identifying traffic becomes hard and we all are very much unsure about it. I hope it gets better because it creates a lot of issues for us to explain why it happened.
What recommendations would you give to someone considering this product?
One of the highest qualities that I like about Google Analytics is that it’s very easily integratable. You can use it for anything and there will be one in 1000 cases where it will give you a hard time while integrating. It is quite cost effective and if you don't like to pay you can enjoy the free version of it as well.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Caring
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