Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
3% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Helps Innovate

Feature Ratings

Average 86

Analytics and Reporting

88

Device and Browser Analytics

87

Data Management

87

Marketing Analytics

86

Audience Segmentation

86

Data Warehousing

86

Conversion Analysis

86

Data Analysis and Survey Function

85

API Framework

84

Data Integrity

84

Mobile Functionality

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Ease of Implementation

86

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

85

Ease of IT Administration

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Ease of Customization

82

Vendor Support

79

Google Analytics Reviews

Ibukunoluwa A.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

A great product, worth every penny

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Good price and ease of use

What is your favorite aspect of this product?

Analysis of campaign

What do you dislike most about this product?

Sometimes delay in analyzing

What recommendations would you give to someone considering this product?

Highy recommended

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Paolo S.

  • Role: C-Level
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2022

Not so powerful for behavior analysis

Likeliness to Recommend

5 /10

What differentiates Google Analytics from other similar products?

Easy to implement

What is your favorite aspect of this product?

Implementation is very easy

What do you dislike most about this product?

Lack of flexibility

What recommendations would you give to someone considering this product?

It's not a product analytics tool

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Efficient Service

Cons

  • Commodity Features
  • Leverages Incumbent Status
  • Slower Product Innovation

Mark M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2022

"Analytics=google Analytics" best in data analysis

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Real time analytics on your site by traffic on clicks on the site, demographics data and unique clicks

What is your favorite aspect of this product?

Real time Analytics

What do you dislike most about this product?

Setting it up at first can be difficult.

What recommendations would you give to someone considering this product?

If you care about data and traffic on your website and organisation sites it's a software you should really integrate on your sites.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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