Google

Google Analytics

Composite Score

9.0 /10

CX Score

9.3 /10

255 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

Latest Award, 2024

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative

3% Neutral

96% Positive

Pros

Performance Enhancing
Trustworthy
Respectful
Helps Innovate

Feature Ratings

Average 86

Analytics and Reporting

Device and Browser Analytics

Data Management

Marketing Analytics

Audience Segmentation

Data Warehousing

Conversion Analysis

Data Analysis and Survey Function

API Framework

Data Integrity

Mobile Functionality

Vendor Capability Ratings

Average 84

Business Value Created

Ease of Implementation

Ease of Data Integration

Quality of Features

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Vendor Support

Also Featured in...

Website Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.7

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.7

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Camilo A.

Role: Sales Marketing
Industry: Media
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted May 2022

Successful analytics

Likeliness to Recommend

7 /10

What differentiates Google Analytics from other similar products?

Ever used Improvely, You can identify which ads, keywords, landing pages are converted.

What is your favorite aspect of this product?

Knowing the content that interests each user or the products that they like, This improves customer loyalty and achieves the objectives, It is used in various industries to allow organizations and companies to make better decisions, they provide us with the different tools and forms of analytics, measures and compares the performance of the site to observe the key performance indicators.

What do you dislike most about this product?

Other Softwares retain control of the data and are not transmitted to third-party companies for unknown uses, which Google Analitycs lacks so that you can respect the privacy of the users of your website, staying in your own company and not transmitting them. to more entities than are necessary.

What recommendations would you give to someone considering this product?

Its degree of success is not totally objective since it is more concerned with the browsing habits of its users than with the global use that can be made of a website itself.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

amiro a.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Comprehensive collection, tracking and prediction

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The event-driven data model: simply opens a content report and sees how many users visited a particular page, which login page it was, which URL converted, and which user left the site. Many other metrics were calculated based on sessions and pageviews in Google Analytics, such as bounce rate, session duration, page view duration, pages per session, etc.

What is your favorite aspect of this product?

good price rich functions Expanded stats

What do you dislike most about this product?

excellent analytics tool, what can I say. Google, well done, of course, collects a bunch of information, and actively uses it in one snout. Well, it's a good thing it hasn't asked for money for this yet.

What recommendations would you give to someone considering this product?

I would say it's comfortable. the data can be collected on a scale. The main thing is to know what your audience wants. Find out how much time they spend on the site, what articles they read, what pages they leave, etc...

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Liam A.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Monitor user activity on your websites.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Integrates with third-party platforms. It is easy to use. The customer support is great.

What is your favorite aspect of this product?

The reporting is very detailed. The live analytics helps us to see where people are visiting our websites. The platform helps us to identify the trends in traffic. Targetted campaigns. A/B testing.

What do you dislike most about this product?

There is nothing I have found to dislike.

What recommendations would you give to someone considering this product?

I highly recommend Google Analytics.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

91 Likeliness to Recommend

1 Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

Customer Intelligence

A/B Testing

Google Analytics Reviews

Camilo A.

Successful analytics

Likeliness to Recommend

Pros

amiro a.

Comprehensive collection, tracking and prediction

Likeliness to Recommend

Pros

Liam A.

Monitor user activity on your websites.

Likeliness to Recommend

Pros

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Feature Ratings

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Data Warehousing

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Data Analysis and Survey Function

API Framework

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Mobile Functionality

Vendor Capability Ratings

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Ease of Data Integration

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Ease of IT Administration

Availability and Quality of Training

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