Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
3% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Helps Innovate

Feature Ratings

Average 86

Analytics and Reporting

88

Device and Browser Analytics

87

Data Management

87

Marketing Analytics

86

Audience Segmentation

86

Data Warehousing

86

Conversion Analysis

86

Data Analysis and Survey Function

85

API Framework

84

Data Integrity

84

Mobile Functionality

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Ease of Implementation

86

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

85

Ease of IT Administration

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Ease of Customization

82

Vendor Support

79

Google Analytics Reviews

Genesis V.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Fantastic product

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Unlike other products, we ourselves can say that it is a very effective cutting-edge technological business tool, without a doubt its application to the company increases the standards of development.

What is your favorite aspect of this product?

What fascinates me most about this instrument is that the proportion of information it gives is fantastic. Indispensable in any business that has a website, it also serves to obtain very deep data about the users of your site.

What do you dislike most about this product?

As we are using this instrument, we ourselves have the possibility to mention that we have not found a single flaw, as it has other products included that help to process the information.

What recommendations would you give to someone considering this product?

We can recommend this instrument because Google Analytics provides important information with reports and dashboards. It's also simple to integrate, we just need to pass the data through your apis

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Camilo D.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Google Analytics is different

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Crucial in providing website analytics, it's intuitive, reliable, exciting, makes the best use of data, and gives us solid reports on almost every area important to most website owners. helps me every day to better understand what I should do for my website and blog and get better results and rankings among my readers.

What is your favorite aspect of this product?

What helped me the most in troubleshooting is being able to see which potential customers are visiting my site and what's more interesting, it might solve a problem I'm having in my current business. I was also able to have a lot of data readily available for both personal and professional applications. The accurate analytics and reporting I need, every business needs to get the best results.

What do you dislike most about this product?

Usually rare but it happens, it's hard to get better pageviews and session data for some of the views we have. A little difficult to use at first, not many features. It will soon be adjusted with time and learning.

What recommendations would you give to someone considering this product?

I use Google Analytics and recommend it to my clients to get more information about their business. Google Analytics delivers powerful insights with accurate reports and dashboards. It's also easy to integrate from scratch! com you is always one step ahead with Google Analytics with mine and your business.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cheryl F.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Google Analytics for Search Engine Optimization.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Customers were at the center of my company's focus, so we needed to know why they weren't renewing their subscriptions and what features they liked. We also needed to know what changes in workflow caused them to cancel. As a result of the features that come with Google Analytics, we have been able to identify which keywords we should be focusing on at all times by analyzing data from a variety of sources. It's important for us to understand and appreciate the advantages that blogging provides. You can see where people are clicking on your website in real time, as well as when a new page is launched, with live onsite analytics.

What is your favorite aspect of this product?

Tracking up data on visitors to our site is a useful reporting tool. My clients can see exactly where their traffic is coming from (location, device, etc.). My website visitors' behavior could not be tracked or monitored until recently, because there was no other way to do so. In spite of its complexity, it simplifies the process of delving deeper into user interactions and website metrics for every optimization.

What do you dislike most about this product?

Using RegEx, one of the most potent features, takes practice and is not always intuitive. It would be more efficient to export data.

What recommendations would you give to someone considering this product?

In addition to being able to track traffic from multiple channels, such as email and paid social, this helps when planning a strategy or determining why a particular channel has a lower traffic or conversion rate than expected. Retargeting lists and custom reports are also very effective.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Effective Service

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