What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Trustworthy
- Respectful
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Audience Segmentation
Data Warehousing
Conversion Analysis
Data Analysis and Survey Function
API Framework
Data Integrity
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of IT Administration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Vendor Support
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Google Analytics Reviews
Aarti A.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Fantastic product for analytics!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is great for traffic analysis, which is great for website owners to understand their audience. This product will help you understand whether your SEO and other marketing techniques are working as expected or not, and will help you gauge if you need to make amends to your strategies.
What is your favorite aspect of this product?
The graphs are neat and easy to understand. The live analytics available on the site helps users to understand where people are clicking on the website in real time.
What do you dislike most about this product?
There is nothing as such that I dislike about the product.
What recommendations would you give to someone considering this product?
This is a great product with tools to provide website and product analysis. It has good flexibility with the customization, according to time as well. So the users can choose to have analytics created for a day, week, month, or year. It is quite simple to use, and some basic training can help a beginner learn to use it in good time. The accuracy is great, so one can rely on that without any doubts.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Gibbs A.
- Role: Human Resources
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted May 2022
Google Analytics is great tool to examine website.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It’s straightforward to put in and even with the lowest knowledge of the platform, you’ll be able to gain meaningful insights from your web traffic and begin implementing meaningful changes to your web properties. Data on varied web performance is simply a click away. I particularly like the how you can simply filter the data you wish and make your own custom reportage for additional informed analysis. Analytics is straightforward to use however conjointly offers a really sturdy set of functionalities. You’ll be able to see any detail regarding traffic coming into your website, setup reporting and so much more.
What is your favorite aspect of this product?
I really like that I can see the complete report of my web site visitors using Google Analytics. Even I can see the conversions and events that are done by the purchasers on my website products. Traffic source branding makes it the right tool for our business. It’s offered by Google that tracks and reports website traffic, conversion rates, and other necessary information relating to your website’ performance.
What do you dislike most about this product?
It is little difficult since lot of information is offered so some coaching is required to be ready to operate on this tool. Google offers free analytics programs for beginners and intermediates thus helping it resolve. Some areas need technical experience and the deployment of changes could be a problem for citizen users. Google does modify its platforms often and it can be confusing after they change and reorganize the options.
What recommendations would you give to someone considering this product?
Must use of you’re a website owner or digital marketer to grasp your user engagement on the website and the way the website is performing to users.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Payal N.
- Role: Finance
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted May 2022
Easy to use but a bit pricey
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It’s free of charge, so anyone can use it. You can use it on different digital environments such as websites, mobile applications, kiosks, or anything with an internet connection.
What is your favorite aspect of this product?
You can collect data from different platforms and sources like commerce connections, industry benchmarks and more.
What do you dislike most about this product?
To understand the intricacies of Google Analytics, you need to "learn the language". Unfortunately, the right resources are often tough to find online, and instructions may be confusing, time-consuming or overwhelming to those without an intermediate analytics background.
What recommendations would you give to someone considering this product?
The overall feel of the platform may be overwhelming. There are many dashboards, settings, user views and metrics.
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
Please tell us why you think this review should be flagged.
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