Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.8 /10
CX Score
8.9 /10
Category
Buffer
8.8 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Efficient Service
  • Effective Service
  • Respectful

Feature Ratings

Average 84

Social Media Channel Integration Outbound

88

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

87

Campaign Execution

87

Social Post Archival

87

Dashboards and Visualization

85

Social Response Management

85

Social Asset Management

84

Trend Analysis

81

Contextual Analysis

81

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

89

Ease of Data Integration

88

Quality of Features

85

Usability and Intuitiveness

85

Ease of IT Administration

84

Business Value Created

84

Ease of Customization

84

Availability and Quality of Training

82

Vendor Support

81

Breadth of Features

80

Product Strategy and Rate of Improvement

80

Buffer Reviews

Elana P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

"Awesome way to manage social media better"

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

buffer has a better price than other programs.

What is your favorite aspect of this product?

As a result, I can effectively handle my social media promotion. We can see who is engaged with our posts and plan our posts accordingly. As a content producer on any social network, I am thrilled to have developed a strategy centered on the growth of digital marketing and online visibility. Thanks to Buffer, I've been able to generate new leads.

What do you dislike most about this product?

In spite of the fact that Buffer is completely free, there are some limits. Users may only queue up to 10 items at a time, and there is no way to share content with a team. There are several aspects I've discovered that are difficult to locate, and I've had to dig to find them. The user interface might be better, but it's not terrible.

What recommendations would you give to someone considering this product?

In the realm of digital marketing, Buffer is more than just a social media scheduler, since it enables you to keep track of several social media accounts and analyze the success of your postings. We can benefit from using Chrome extensions. It's also the greatest time to put your posts on the calendar for later.

Pros

  • Unique Features
  • Efficient Service
  • Saves Time
  • Reliable

Bryn R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Great, responsive customer service team

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Their customer service team is one of the best in the industry. I can always count on getting a quick, thoughtful response regardless of what day or time I run into a problem or question.

What is your favorite aspect of this product?

Besides the customer service, their scheduling tool is great and they continue to make improvements to features like tagging.

What do you dislike most about this product?

There can be occasional connectivity issues where posts don't go through, particularly on Facebook. It only takes a few seconds to reconnect the pages, but it's a bit of an annoying hiccup.

What recommendations would you give to someone considering this product?

If you're looking for a reliable social scheduling tool that comes with great customer service, go with Buffer. If you need more advanced features like sentiment analysis and social listening, explore the other options on the market before making your decision.

Pros

  • Reliable
  • Enables Productivity
  • Caring
  • Saves Time

Cons

  • Commodity Features

Ollie W.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Good, not amazing

Likeliness to Recommend

7 /10

What differentiates Buffer from other similar products?

Very easy to use and the free version is good

What is your favorite aspect of this product?

Built in image creator

What do you dislike most about this product?

Too basic in scheduling

What recommendations would you give to someone considering this product?

Twitter users, get it

Pros

  • Performance Enhancing
  • Trustworthy
  • Efficient Service
  • Effective Service

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