Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.8 /10
CX Score
8.9 /10
Category
Buffer
8.8 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Efficient Service
  • Effective Service
  • Respectful

Feature Ratings

Average 84

Social Media Channel Integration Outbound

88

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

87

Campaign Execution

87

Social Post Archival

87

Dashboards and Visualization

85

Social Response Management

85

Social Asset Management

84

Trend Analysis

81

Contextual Analysis

81

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

89

Ease of Data Integration

88

Quality of Features

85

Usability and Intuitiveness

85

Ease of IT Administration

84

Business Value Created

84

Ease of Customization

84

Availability and Quality of Training

82

Vendor Support

81

Breadth of Features

80

Product Strategy and Rate of Improvement

80

Buffer Reviews

Chris H.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

Keap is perfect for optimizing our social network

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Quite often, I will utilize Buffer. It's incredibly simple to operate. It's easy to create an account, and you can connect all of your main social media networks to it. Almost instantly, your message will be broadcast over every major social network.

What is your favorite aspect of this product?

Using Buffer, scheduling social media posts and automating your social media strategy is a breeze. The finest feature is that, unlike a major rival, they provide users instant access to all of their social network profiles at once.

What do you dislike most about this product?

Unfortunately, I had some issues setting up Facebook. Plus, it would be really useful if this software offered many perspectives on the arrangement.

What recommendations would you give to someone considering this product?

I think you'll really enjoy how it's become better over the years, ironing out all the kinks that used to drive us crazy. They are a staff that truly values their customers. That's why I'd want to put it through some preliminary tests.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shannen Kelly P.

  • Role: Operations
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Great product but needs improvement

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

User-friendly and easy to use for beginners

What is your favorite aspect of this product?

How easy it is to navigate when I was new to Marketing.

What do you dislike most about this product?

They don't have many scheduling best post-time options and they don't have collaboration comment boxes for clients or internal employees.

What recommendations would you give to someone considering this product?

A nice product for start-ups that don't want to spend anything yet.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shabbir H.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Buffer is very easy to use

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

Buffer is a program that has a much more affordable price than other programs.

What is your favorite aspect of this product?

This great application allows you to schedule your publications either manually or automatically. You can monitor your social media accounts in real-time to check how your postings are doing. In the free or trial version of Buffer, you only need three profiles to activate, administrate, and govern social networks. This program's structure is really straightforward.

What do you dislike most about this product?

Labeling cannot be done directly from the buffer, despite the tool's simple and user-friendly UI. Upgrades are too expensive if you need to handle a large number of accounts. More functions are available in the tablet edition, but the mobile version does not. Buffer only accepts a limited number of video formats.

What recommendations would you give to someone considering this product?

When you use Buffer, it's simple to post to multiple social media accounts at once. If you're an experienced user, you'll be able to get the most out of this application.

Pros

  • Reliable
  • Enables Productivity
  • Unique Features
  • Efficient Service

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