Buffer Inc

Buffer

Composite Score

8.8 /10

CX Score

8.9 /10

140 Reviews Write a Review

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What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

6 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Contract Negotiation
Conflict Resolution

2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative

5% Neutral

93% Positive

Pros

Reliable
Efficient Service
Effective Service
Respectful

Feature Ratings

Average 84

Social Media Channel Integration Outbound

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Campaign Execution

Social Post Archival

Dashboards and Visualization

Social Response Management

Social Asset Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Business Value Created

Ease of Customization

Availability and Quality of Training

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Buffer Reviews

Edirin E.

Role: C-Level
Industry: Media
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2022

Easy to use but can be pricey for bootstrappers

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

It is a lot easier to implement than many alternatives out there, has an app feature and is more likely to not be removed as a third party application from social media websites.

What is your favorite aspect of this product?

How easy it is for me to batch upload content for publication

What do you dislike most about this product?

Initial learning curve is steep

What recommendations would you give to someone considering this product?

Do your research and know what you want to use it for.

Pros

Enables Productivity
Saves Time
Performance Enhancing
Trustworthy

Penelope s.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Best social media management tool for managers.

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Scheduling feature work very well and we are able to schedule post even a month in advance. It's easy to connect to major platforms especially Twitter and Facebook We are aslo able to get overall analytics of each social media platform and aslo able to simultaneously post on different social media accounts.

What is your favorite aspect of this product?

It's makes scheduling of post to be easy within our different social media accounts. Easy to connect to different platforms and aslo we able to get detailed analytics of each social media account.

What do you dislike most about this product?

No dislike . It's relatively easy tool to use and requires very minimal training to use.

What recommendations would you give to someone considering this product?

Buffer is a cheaper tool for social media management. Easy to connect with major social media platforms. Great analytics of each social media account and aslo they have an amazing customer support team.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jaione d.

Role: Consultant
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

A very complete tool!

Likeliness to Recommend

6 /10

What differentiates Buffer from other similar products?

- Simple interface - Free reports - Ease of management

What is your favorite aspect of this product?

The reports are very comprehensive, clients appreciate understanding everything at a glance.

What do you dislike most about this product?

It should upgrade its management panel

What recommendations would you give to someone considering this product?

Let them search and compare. In Spain, for example, we have better social media management tools.

Pros

Saves Time
Respectful
Acts with Integrity
Generous Negotitation

Cons

Slower Product Innovation
Commodity Features
Vendor's Interest First

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2021 Data Quadrant Gold Medalist

Buffer Ratings

88 Likeliness to Recommend

1 Since last award

90 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Buffer?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Buffer Reviews

Edirin E.

Easy to use but can be pricey for bootstrappers

Likeliness to Recommend

Pros

Penelope s.

Best social media management tool for managers.

Likeliness to Recommend

Pros

Jaione d.

A very complete tool!

Likeliness to Recommend

Pros

Cons

Most Popular Buffer Comparisons

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Feature Ratings

Social Media Channel Integration Outbound

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Campaign Execution

Social Post Archival

Dashboards and Visualization

Social Response Management

Social Asset Management

Trend Analysis

Contextual Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Business Value Created

Ease of Customization

Availability and Quality of Training

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement