Brevo Customer Reviews 2024

Brevo

Composite Score

8.9 /10

CX Score

9.1 /10

71 Reviews Write a Review

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What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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4 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2024

2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

4 Top Rated Features

2022

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

97 Plan to Renew

92 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative

5% Neutral

94% Positive

Pros

Respectful
Includes Product Enhancements
Trustworthy
Transparent

Feature Ratings

Average 84

Email Delivery

Sales Intelligence & Conversion Rates

Contact Database

SPAM Compliance

Segmentation

Campaign Management

Basic Reporting and Analytics

Content Authoring

Mobile Optimized

Text Messaging

A/B Testing

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Availability and Quality of Training

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Marketing Automation - B2B

Score 8.9

View Brevo in this category (opens in a new tab)

SMS Marketing

Score 8.8

View Brevo in this category (opens in a new tab)

Brevo Reviews

Harjeet K.

Role: Sales Marketing
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2021

Affordable option with good opening rate of emails

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Sendinblue offers good features at affordable prices. User can easily upgrade the package and customer care team is prompt with replies and sorting the issues

What is your favorite aspect of this product?

Customer care team is prompt and quick in resolving issues related to email marketing. That is the best aspect of sendinblue

What do you dislike most about this product?

Templates are outdated and their are no great drag and drop elements while designing the email marketing templates. That is the one thing i dislike about Sendinblue platform

What recommendations would you give to someone considering this product?

Go for purchasing sendinblue package as it is affordable, reliable, after sales support is good

Pros

Trustworthy
Effective Service
Respectful
Client Friendly Policies

Cons

Less Inspiring

Jim G.

Role: Consultant
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Excellent Product that Integrates with Everything!

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Sendinblue, like MailChimp, integrates with just about every digital marketing and business product that's out there. It works and it works really well. Also, with all its features, it's also more cost-effective than its competitors.

What is your favorite aspect of this product?

I like the fact that the Sendinblue system is reliable. I haven't had a technical issue (something not working or not working as advertised) yet. I also like the UI (User Interface). Now that I know where everything is, I'm comfortable with the system.

What do you dislike most about this product?

Working with the email templates takes a little getting used to. I found it a little frustrating, so I contacted their support team (which I generally dislike doing). Their support team, however, is outstanding. They created a short video showing me exactly where to find what I was looking for.

What recommendations would you give to someone considering this product?

I recommend Sendinblue to my clients who run a lot of webinars. I show them how to set up the autoresponders and their email marketing campaigns inside the system. When I first started with Sendinblue, I didn't ready any help files until I got stuck. So, like any other type of software, give yourself a little time to learn how everything works and don't try to rush through it. So, my recommendation would be - don't rush through it when you're first getting started. Take it step-by-step. Then, once it's set up, you'll have a very reliable marketing system for your products or services.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Isaac S.

Role: Information Technology
Industry: Finance
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

Disappointing, clunky and low performance

Likeliness to Recommend

3 /10

What differentiates Brevo from other similar products?

Nothing special unfortunately. We use it because it costs more to switch than to stay with it.

What is your favorite aspect of this product?

The builder is almost decent and produces consistent results.

What do you dislike most about this product?

Performance - it's very slow and clunky. Also, organization is impossible and it's too easy to lose orientation.

What recommendations would you give to someone considering this product?

be very very organized, because they won't help you with that.

Pros

Respectful
Acts with Integrity
Transparent

Cons

Commodity Features
Less Performance Enhancing
Less Productive

Brevo

What is Brevo?

Company Details

Book a Free Demo Today!

Awards & Recognition

Brevo Ratings

91 Likeliness to Recommend

97 Plan to Renew

92 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Brevo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Text Messaging The capability to send messages by SMS in addition to email.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2B

SMS Marketing

Brevo Reviews

Harjeet K.

Affordable option with good opening rate of emails

Likeliness to Recommend

Pros

Cons

Jim G.

Excellent Product that Integrates with Everything!

Likeliness to Recommend

Pros

Isaac S.

Disappointing, clunky and low performance

Likeliness to Recommend

Pros

Cons

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1
Since last award

Feature Ratings

Email Delivery

Sales Intelligence & Conversion Rates

Contact Database

SPAM Compliance

Segmentation

Campaign Management

Basic Reporting and Analytics

Content Authoring

Mobile Optimized

Text Messaging

A/B Testing

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Availability and Quality of Training

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization