In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.3
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Customer Relationship Management - Midmarket
Score 8.2
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Customer Relationship Management - Small Business
Score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Gabor Aviana G.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Feb 2022
It has managed our enormous load of customers
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It's the same as having extra staff without the requirement for a second desk. We utilize ActiveCampaign in our marketing department. It's been the alternative to our robotics and email business challenges. On a regular schedule, we administer thousands of customers. AC enables us to interact with them and push to various initiatives conveniently and straightforwardly.
What is your favorite aspect of this product?
Our all programs are easily set up thanks to a basic automation system. It has managed our enormous load of customers with ease, thanks to the flexibility to build custom features and applications. The LIVE CHAT feature is fantastic for getting answers promptly, and their empowerment team, which we contact monthly, assists us in using AC to its maximum potential.
What do you dislike most about this product?
We did not have any problem using this platform so, I want to say it is an excellent email marketing platform.
What recommendations would you give to someone considering this product?
We run many different programs, and Active Campaign is ideal for what we are doing. Not everybody is a technology expert, and if a software or app is beyond our comprehension, we are unlikely to utilize it. In comparison to others, Active Campaign is quite simple.
Pros
- Helps Innovate
- Efficient Service
- Effective Service
- Caring
Please tell us why you think this review should be flagged.
Alyssa G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
We deploy it to manage out email lists
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We deploy Active Campaign to manage out email lists as well as all of our marketing and instructional mailings. ActiveCampaign enables us to send customized, relevant emails to our customers without our continual interaction, giving us more freedom to make our company more successful. As an imaginative person, I appreciate the graphical automation creator and the ability to trigger various actions and automation depending on the conduct of our consumers. We also appreciate how well ActiveCampaign interacts with the other tools we use.
What is your favorite aspect of this product?
Active Campaign is ideal for small companies. The cost is reasonable, the client service is excellent, and the interface is simple to use. We all knew how valuable mailing lists are in an age where social media accounts may be removed at any time. Active Campaign enables you to stay in touch with consumers at a cheap cost.
What do you dislike most about this product?
Based on whatever you need to accomplish, it might be costly. The AC navigational interface is just too complicated for the beginning user, and it should be simplified. For example, what does a beginning learner require to properly build email chains, send out publications, and simply get begun?
What recommendations would you give to someone considering this product?
Active Campaign is the best tool for marketers. I would recommend using it
Pros
- Helps Innovate
- Continually Improving Product
- Effective Service
- Reliable
Please tell us why you think this review should be flagged.
Lui I.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Jan 2022
A must-have affordable tool for marketing teams!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
User-friendly interface and great customer support
What is your favorite aspect of this product?
The customer support and integrations
What do you dislike most about this product?
The CRM is not the best.
What recommendations would you give to someone considering this product?
It is great for inbound/email marketing, but needs integration with a better CRM.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Client Friendly Policies
Please tell us why you think this review should be flagged.
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