What is ActiveCampaign?

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Includes Product Enhancements

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

87

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Ease of Customization

85

Breadth of Features

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

82

Vendor Support

79

ActiveCampaign Reviews

Edwin M.

  • Role: Information Technology
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

An active application for email marketing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign will help you to save money, save time and effort since it allows you to collaborate with clients online. Since we started using ActiveCampaign, we have definitely experienced a huge impact in our company. It has helped us to attract more customers from different parts of the world.

What is your favorite aspect of this product?

What i like most about ActiveCampaign is its usability, simplicity and flexibility. This software allows you to create mass campaigns and share them securely and instantly. We had tried another email marketing application but the turn up was not good enough. ActiveCampaign is really an active application for email marketing.

What do you dislike most about this product?

I can't remember anything that disappointed us while using ActiveCampaign.

What recommendations would you give to someone considering this product?

ActiveCampaign is the real deal for email marketing. Yes I recommend it.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Vivek Z.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Easiest & Effective Way to Manage Email Campaigns

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

We're better than ever at keeping track of how many leads we're generating. Using lead magnets and event pages, we've connected our sites to collect that information effortlessly. It's great to have all of our advertising and marketing data in one place, rather than in separate silos. When it comes to nurturing our audience and keeping them involved with our products, activities, conferences, and offers, the Email Automation capabilities in AC have been by far the most effective tool we have. Using diverse campaigns, I've been able to further diversify my email list and connect my audience.

What is your favorite aspect of this product?

As a young business owner, I always assumed that ActiveCampaign would be beyond my grasp until I decided to give it a try. As a bonus, I was treated like a VIP by the customer care representative assigned to me. With its help, I've discovered new methods to engage my email list and get additional subscribers. Active Campaign's automation is fantastic. Whenever someone attends an event, downloads a report, or starts a project, we've set up automatic sequences to be sent to them. There are a lot of useful features, even in the basic plan, as well as a lot of advice on how to expand your email list.

What do you dislike most about this product?

While the landing page and email templates aren't bad, they might use a facelift. As a result, the emails are not optimized for mobile devices even though I've selected mobile optimization. I wish it was easier to drag and drop. Using the automation feature requires a little bit of practice. Many of the resources are not being used by me, primarily due to my lack of time.

What recommendations would you give to someone considering this product?

If you're sincere about your organization, I'd advise ActiveCampaign to you. Its integrated CRM databases and market positioning are quite strong, and there's a high degree of automation possible. Some of the other platforms could be a better fit if you're looking for basic automated mailings like newsletters but ActiveCampaign should be on your selection if you want to utilize data types, forms, and data to segment customers dynamically and send consumers along bespoke pathways.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Jacob G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Best For Email Automation and Marketing

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Unlike other email marketing solutions, ActiveCampaign offers more than just email marketing because it also includes automation and CRM features making it a comprehensive software for business especially for the marketing department.

What is your favorite aspect of this product?

Having used ActiveCampaign for a long time, I can say my favorite feature is the UI that is modern and easy to use The software is resourceful in that it offers lots of useful features With this software, we can save time and grow our business thanks to the competitive features.

What do you dislike most about this product?

While using ActiveCampaign is easy, it takes time to master the many features and fully benefit from the tool.

What recommendations would you give to someone considering this product?

You can never go wrong with ActiveCampaign. It offers more than just email marketing features and it never disappoints. Besides, it also comes at a competitive cost.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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