What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.5
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.8
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ActiveCampaign Reviews
Edwin M.
- Role: Information Technology
- Industry: Energy
- Involvement: End User of Application
Submitted Aug 2021
An active application for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign will help you to save money, save time and effort since it allows you to collaborate with clients online. Since we started using ActiveCampaign, we have definitely experienced a huge impact in our company. It has helped us to attract more customers from different parts of the world.
What is your favorite aspect of this product?
What i like most about ActiveCampaign is its usability, simplicity and flexibility. This software allows you to create mass campaigns and share them securely and instantly. We had tried another email marketing application but the turn up was not good enough. ActiveCampaign is really an active application for email marketing.
What do you dislike most about this product?
I can't remember anything that disappointed us while using ActiveCampaign.
What recommendations would you give to someone considering this product?
ActiveCampaign is the real deal for email marketing. Yes I recommend it.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Vivek Z.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2021
Easiest & Effective Way to Manage Email Campaigns
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We're better than ever at keeping track of how many leads we're generating. Using lead magnets and event pages, we've connected our sites to collect that information effortlessly. It's great to have all of our advertising and marketing data in one place, rather than in separate silos. When it comes to nurturing our audience and keeping them involved with our products, activities, conferences, and offers, the Email Automation capabilities in AC have been by far the most effective tool we have. Using diverse campaigns, I've been able to further diversify my email list and connect my audience.
What is your favorite aspect of this product?
As a young business owner, I always assumed that ActiveCampaign would be beyond my grasp until I decided to give it a try. As a bonus, I was treated like a VIP by the customer care representative assigned to me. With its help, I've discovered new methods to engage my email list and get additional subscribers. Active Campaign's automation is fantastic. Whenever someone attends an event, downloads a report, or starts a project, we've set up automatic sequences to be sent to them. There are a lot of useful features, even in the basic plan, as well as a lot of advice on how to expand your email list.
What do you dislike most about this product?
While the landing page and email templates aren't bad, they might use a facelift. As a result, the emails are not optimized for mobile devices even though I've selected mobile optimization. I wish it was easier to drag and drop. Using the automation feature requires a little bit of practice. Many of the resources are not being used by me, primarily due to my lack of time.
What recommendations would you give to someone considering this product?
If you're sincere about your organization, I'd advise ActiveCampaign to you. Its integrated CRM databases and market positioning are quite strong, and there's a high degree of automation possible. Some of the other platforms could be a better fit if you're looking for basic automated mailings like newsletters but ActiveCampaign should be on your selection if you want to utilize data types, forms, and data to segment customers dynamically and send consumers along bespoke pathways.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Jacob G.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2021
Best For Email Automation and Marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Unlike other email marketing solutions, ActiveCampaign offers more than just email marketing because it also includes automation and CRM features making it a comprehensive software for business especially for the marketing department.
What is your favorite aspect of this product?
Having used ActiveCampaign for a long time, I can say my favorite feature is the UI that is modern and easy to use The software is resourceful in that it offers lots of useful features With this software, we can save time and grow our business thanks to the competitive features.
What do you dislike most about this product?
While using ActiveCampaign is easy, it takes time to master the many features and fully benefit from the tool.
What recommendations would you give to someone considering this product?
You can never go wrong with ActiveCampaign. It offers more than just email marketing features and it never disappoints. Besides, it also comes at a competitive cost.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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