Twilio MessagingX Logo Award Winner Product Badge
Twilio MessagingX Logo Award Winner Product Badge
Twilio

Twilio MessagingX

8.1 /10
Category
Twilio MessagingX
8.1 /10

What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details


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Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

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Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

90 Likeliness to Recommend

91 Plan to Renew

72 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

7% Negative
4% Neutral
89% Positive

Pros

  • Reliable
  • Enables Productivity
  • Performance Enhancing
  • Includes Product Enhancements

Feature Ratings

Average 86

Text Messaging

95

Application Integration

89

Communication Archive

89

Opt-in

88

Scheduled Messaging

88

Surveys Feedback

86

Mobile Marketing Management

85

Social Media Marketing Management

79

Marketing Analytics

73

Mobile Payments

73

Loyalty Promotions Management

72

Vendor Capability Ratings

Average 88

Quality of Features

93

Business Value Created

92

Product Strategy and Rate of Improvement

89

Usability and Intuitiveness

89

Ease of Data Integration

87

Breadth of Features

87

Ease of Implementation

86

Vendor Support

85

Availability and Quality of Training

85

Ease of Customization

83

Ease of IT Administration

74

Twilio MessagingX Reviews

Melissa M.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Ideal business text messaging service.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Being able to reach customers on their most preferred messaging channel or app differentiates Twilio messaging from every similar messaging product. Using Twilio for triggered, automated messaging leaves us spoilt for choice , as we are able to initiate communication with customers and target sales prospects across multiple messaging platforms at once. Thereby, improving the effectiveness of our marketing engagement efforts.

What is your favorite aspect of this product?

Twilio supports both one-way transactional messaging and two-way conversational messaging . This provides my team with a lot of flexibility when it comes to engaging target marketing audience through text message styled communication.

What do you dislike most about this product?

Twilio does not provide adequate analytical or visualization data on patterns of engagement , as it concerns how customers and target recipients. Interact with the marketing text messages we send to them .

What recommendations would you give to someone considering this product?

For teams looking to move beyond traditional email marketing , into text message marketing, Twilio is a strong software to consider.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects

Martina E.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Scalable, sms marketing program.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

No other sms marketing program, integrates with as much messaging channels as Twilio. In a Marketing context, this is what sets Twilio apart from every other close substitute that I know of and it is the top reason why we adopted and are still using Twilio messaging X.

What is your favorite aspect of this product?

I love that Twilio provides recipients of our marketing messages with the option, to opt out of getting messages from us. This is very important for my department, from the perspective of complying with local , regulatory laws .

What do you dislike most about this product?

From my own perspective of using Twilio messaging X in the marketing department, there is the general feeling among my team members that Twilio does not provide enough marketing analytical data on our target audience interaction with marketing contents, sent through traditional sms and messaging applications via Twilio.

What recommendations would you give to someone considering this product?

Twilio does sms marketing correctly. There are no restrictions or down times.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects

Rosemary R.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Twilio messaging X is unmatched.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

It is the ease of integration for me. Its turnkey API and software development kit ( SDK ) provisions are simplified and easy to integrate into our applications to power multi-factor authentication protocols on our software products.

What is your favorite aspect of this product?

Twilio messaging X integrates with the leading messaging platforms globally, whether it is SMS and MMS or conversational chat platforms such as Google business messages, Telegram, WhatsApp and Facebook messenger. As a result of the aforementioned integrations, Twilio messaging X leaves us spoilt for choice., as far as delivering messaging content to users of our applications is concerned.

What do you dislike most about this product?

From a professional level, I have only ever had good experiences using Twilio , at least as far as its use within my department is concerned

What recommendations would you give to someone considering this product?

Twilio messaging X omnichannel messaging capabilities is important for the modern day business, for effectively delivering messaging contents to targeted users.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

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