What is MailerLite?
Create advanced email marketing campaigns with features like automation, landing pages and surveys.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
91 Plan to Renew
89 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Segmentation
Email Delivery
Auto-Responders
Dynamic Content
Email Templates
A/B Testing
Campaign Management
Contact Database
Mobile Optimized
Content Authoring
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Ease of Customization
Business Value Created
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Breadth of Features
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
MailerLite Reviews
Hannah R.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Jul 2023
Complete and fairly direct to use
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Good templates, good automations and good support that is quick to help
What is your favorite aspect of this product?
Easy to set up my emails and a much more intuitive process for customer journeys
What do you dislike most about this product?
I feel there are limitations with the Shopify integration.
What recommendations would you give to someone considering this product?
It’s price is incredibly competitive with a modern intuitive interface
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mwambi F.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Apr 2023
Useful Approach for Communications efficiency
Likeliness to Recommend
What differentiates MailerLite from other similar products?
MailerLite allows the right messaging, which helps in controlling the marketing challenges
What is your favorite aspect of this product?
MailerLite has the basic way of emailing, which helps in making the communications streams efficient.
What do you dislike most about this product?
MailerLite has the direct way of marketing and this strengthens the basics of coordination
What recommendations would you give to someone considering this product?
MailerLite is a satisfactory approach in making right business decisions.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Effective Service
Daniel C.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Mar 2023
MailerLite, essential email marketing software
Likeliness to Recommend
What differentiates MailerLite from other similar products?
For email marketing and prospecting, we have found that MailerLite meets all of our requirements. It provides excellent templates for drafting professional-looking emails. They have an excellent email delivery rate and a helpful, experienced customer service team. We were able to easily integrate this service with Zapier, and the cost of sending mass emails was manageable.
What is your favorite aspect of this product?
When it comes to sending out promotional emails, MailerLite is a breeze to use. A polished marketing email is on the horizon, whether you start from scratch or adapt an existing design. MailerLite is an inexpensive and dependable email marketing platform. It's simple to send out mass emails that feel individual. We can choose from a variety of available templates to build aesthetically pleasing emails.
What do you dislike most about this product?
Despite Mailer Lite's obvious strengths as a beginner-friendly marketing tool, it does have some restrictions once you've built up some experience and confidence. The user's potential for originality and personalization is constrained by the block structure, which essentially amounts to a copy-and-paste approach to constructing an email.
What recommendations would you give to someone considering this product?
With Mailer Lite, we can reach not just our current clientele, but also anyone who might become one in the future. Now that we can tailor our marketing emails to the precise audience we're reaching out to, we can be more effective. Unlike competing services, MailChimp doesn't limit the quantity of emails you can send each month.
Pros
- Enables Productivity
- Efficient Service
- Saves Time
- Client's Interest First
