What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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81 Likeliness to Recommend
2
Since last award
86 Plan to Renew
1
Since last award
74 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+68 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Caring
- Enables Productivity
- Effective Service
- Respectful
Cons
- Under Delivered
- Slower Product Innovation
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
SMS Marketing
Customer Journey Modelling
Email Marketing Automation
Marketing Master Data Management
Multivariant Testing
Marketing Project Management
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Marketing Asset Management
Vendor Capability Ratings
Quality of Features
Vendor Support
Ease of Data Integration
Ease of Implementation
Availability and Quality of Training
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
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Act-On Reviews
Gianna R.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2022
Act-On is very useful for scheduling emails
Likeliness to Recommend
What differentiates Act-On from other similar products?
It has a quick availability. The technical department of it is very friendly, supportive and cooperative. It has many tools. It can also sort out the files. Through it, one is also able to edit the templates to see the client’s profile. It has automation of programs. It performs well to increase sales by email marketing.
What is your favorite aspect of this product?
It has reduced pressure on internal developments so it does not hangs in the system and runs smoothly. It has been developed for the users for more than one purpose. One can take the advantages of its multi functioning.
What do you dislike most about this product?
The system takes a while to accept the changes made by the user. The support system should be more active and alert.
What recommendations would you give to someone considering this product?
It is an amazing platform for all of those people who wants to keep in touch with their customers also wants to increase their sales by email marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rachel O.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Vendor Management and Renewal
Submitted Dec 2021
Not an innovator
Likeliness to Recommend
What differentiates Act-On from other similar products?
Really no differentiations at this point.
What is your favorite aspect of this product?
For a long time the pricing was lower than competitors.
What do you dislike most about this product?
Lack of innovation.
What recommendations would you give to someone considering this product?
Consider competitors as well.
Pros
- Appreciates Incumbent Status
- Reliable
- Effective Service
- Saves Time
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Performance Enhancing
Ridham S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2021
Enhanced Marketing Automation Solution
Likeliness to Recommend
What differentiates Act-On from other similar products?
Act-On is the world's top strong marketing solution designed, created by salespeople for marketing firms. Our platform is intended to provide marketing and teams of various sizes, sectors, and growth predictions with flexible, accessible, and dynamic marketing intelligence. We were using simple email advertising strategies before coming to Act-On, which required manual effort and limited our capabilities. We were physically importing email lists and had no robotic processes in place.
What is your favorite aspect of this product?
It's highly user-friendly and simple to use. Act-automated On's systems have considerably enhanced our capacity to offer timely and relevant advertising. We've worked with Act-On for over 4 years and have seen the platform develop and add new capabilities to make it more acceptable for advertisers. On the odd occasion that we require assistance, their crew is incredibly prompt and helpful.
What do you dislike most about this product?
I wish there was a method to check which photos in your media files are truly being utilized and which are not linked to a homepage, mail, or another source. It would be good to have a simple way to clear up what is no longer being used. I also wish there was a bit more HTML capability to help us direct the ActOn pages to better fit with our existing web design and experience.
What recommendations would you give to someone considering this product?
I've looked into a few different tools. ActOn's prices are unbeatable for whatever you get. We are a tiny business that cannot afford to hire a firm to handle our campaigns and advertising. This enables us to carry out tasks in-house and monitor our progress. It is also extremely easy to use. And if I couldn't figure something else out, they have tools to help or you can phone and they are always on top of it. ActOn hasn't ever experienced any downtime. It's always around me when I need it, and I've never had any issues or malfunctions with it.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Effective Service